Worked with early stage start-ups to transform brand identities and encapsulate a brand's fundamental values into a physical experience. Collaborated with art directors, architects, and co-founders to bring the spatial experience to life. I was responsible for business and brand research, interaction design, visual design, and concept development.

Co-founded an NFT project on the Solana blockchain. Web and PR team lead. Worked on the collection theme, branding, PR strategy, and oversaw the designing of website, social media, posters, and collection merchandise. Helped grow a social media community of 3,000+ members.

Ethical human-computer interaction research with professor Christina Harrington