Yannick Gehlen
Graphic Designer in Germany
About
Designer with nine years of experience in building corporate identities and webdesign.
Projects
Long-term collaboration with RWTH Aachen University’s marketing team, focusing on elevating their visual communication across multiple channels.
Spearheaded the design and implementation of a cohesive visual identity for Loql, a B2B application, encompassing a full range of design elements from core branding to user interface and marketing materials.
Led the visual design for Skillzcard, an innovative online platform connecting dancers and performance artists with potential clients. This comprehensive solution serves as both a dynamic portfolio showcase and a professional networking hub for artists.
Ongoing collaboration with Birkenstock to transform complex global raw material data into accessible visual narratives. Designed clear, engaging illustrations that translate intricate statistics into easily digestible visual formats for their digital reports.
Collaborated closely with the founders of MaKE. Food to transform their online store, enhancing user experience and reinforcing brand identity.
“Hauszeit” streamlines house building by connecting homeowners with local professionals. My comprehensive work for this start-up included designing their corporate identity, website, and print materials, as well as revamping their mobile app to enhance its aesthetics and usability.
Desnging Esprit’s sustainability reports from 2016 to 2017, transitioning them from print to digital. This redesign included new layouts, icons, and infographics, aligning with their brand identity and boosting accessibility.
Work Experience
Focus on creating corporate identities and web designs for startups, medium-sized companies, educational institutions, and B2B & B2C businesses.
Clients include: Birkenstock, Esprit, Hochschule Neu-Ulm, Messe München, REWE Group, RWTH Aachen, Scheidt & Bachmann GmbH
Crafting logos, corporate designs, icon systems and web designs for educational institutions and B2B & B2C companies.
Clients include: Bundeszentrale für politische Bildung, Esprit, Goethe-Institut, Messe München, Pelikan, RWTH Aachen, Volksbank Lüneburg
Designing marketing materials for print and online media based on existing brand guidelines, crafting illustrations and creative collaboration with other agencies on a project basis.
Clients included: International School of Management (ISM), Messe München
Volunteering
As a volunteer remote design teacher for the non-profit organization Learning Lions, I develop lesson plans and conducted monthly one-hour online course sessions.
Education
The Web Science course emphasizes the intersection of design, business, and technology within the realm of the world wide web. This degree program, seamlessly aligning with my professional work, blended theoretical concepts with real-world applications.
In my master’s thesis, I explored the impact of AI on Design Thinking, focusing on AI-powered text-to-image generation systems like Midjourney. To understand how AI is changing design methods and designers' roles, I thoroughly analyzed several in-depth interviews with professional designers.
For my Bachelor’s thesis, I conceptualized and worked on the design for a new mobile app for couples. This app was based on the idea of writing love letters and aimed to help people in relationships communicate better.
Unlike regular messaging apps like WhatsApp or iMessage, my app concept focused on expressing deep emotions. It gave couples a special digital tool to share their feelings in a more personal way.