Redesigned an 8-year-old pole fitness website using a flexible design system kit under time and budget constraints.

• Resolved 25 major usability issues with design psychology principles, boosting new customer sign-ups by 25%

• Updated 20 pages to be mobile-responsive, reducing weekly customer email inquiries by 40%

• Saved 10 hours per week in design and development

Led product strategy and design for a blockchain rewards program, incentivizing weekly viewership of an episodic show on Asian streetwear fashion and lifestyle products.

• Strategized an engaging rewards program, attracting up to 100,000 digital views per episode

• Designed a user-friendly web flow, achieving 100% claim rate for collectible rewards

• Collaborated with developers on a lean UX approach, securing buy-in from all project stakeholders

PROJECT: My Data 4 Research: Pilot MVP Web App
Led async-collaborative design workshops to help product, health, and research teams adopt lean UX, resulting in the pilot launch of an MVP mobile web app for 50 families with children with Type 1 Diabetes.

• Designed a prototype that made 80% of parents feel comfortable sharing their child's health information during user testing

• Reduced the time to read research agreement forms from 10 minutes to under 3 minutes, a 70% decrease

• Secured approval from the Canadian Research Ethics Board (REB) to pilot Canada’s first digital consent solution for health research

PROJECT: Community Navigator Design System
Created a modular-based design system for a services directory platform, enabling the product team to design, develop, and launch more quickly.

• Expanded design options from 3 to 20+ unique layouts, increasing configuration options by 85%

• Reduced clarification touch-points and misunderstandings between design and development by 4 hours per week

• Decreased design inconsistencies between UI components by 30%

Redesigned the web and mobile platform for a home management service, enabling homeowners to organize their household and book service professionals easily.

• Addressed 15 major usability issues using cognitive and emotional psychology principles, doubling engagement during testing

• Implemented UX market research strategies to identify improvement opportunities and clarify project scope, reducing team meetings by 2 hours per week

• Established user interview practices, providing new customer insights and aligning the team vision

Developed a social media strategy to increase brand engagement.

• Engaged over 200,000 people weekly hosting community activities on Facebook and Twitter (X)

• Attracted over 35,000 subscribers by publishing monthly email newsletters including promotions, original and curated online content