Xhulia Frroku

Xhulia Frroku

Product Desinger in Pisa, Italy, She/Her

About

I’m Product Designer with 3 years of experience in UX/UI and Graphic Design, backed by Industrial Design studies.


I love creating sleek designs and seamless experiences that simplify everyday tasks.

My background spans agency work, in-house and freelance gigs, giving me a strong ability to excel both solo and in teams. I've dabbled in various sectors, from established companies to startups, bringing versatility to the table.

Work Experience

2024 — Now
Ux/Ui Designer at Leitner
Remote
2023 — Now
Italy
  • Redesigned the visual identity and UX/UI of a food and beverage app, significantly improving the user experience, introducing new features, diversifying the experience between Buyer and Seller profiles. The redesign contributed to attracting substantial investments.

  • Designed visual identities and websites for Web3, creating intuitive and engaging UX, incorporating 2D vector animations (Lottie), and 3D interactive elements (Spline), meeting visual design trends and business goals.

  • Designed website and dashboard for a Cyber Security start-up, employing in-depth competitor analysis, user research, and best practices to deliver a minimal and effective product.
    Collaborated with national and international developers and stakeholders, enhancing my communication and teamwork skills.

  • Received referrals from satisfied clients, attesting to the quality and effectiveness of my work.

2022 — 2024
UX/UI & Brand Designer at Slum
Florence, Italy
  • Created intuitive UX and UI designs for responsive Websites, Apps, Web-Apps, and SaaS products.

  • Individually designed an In-House SaaS product with different user types, introducing innovative features, streamlining the design process, and exceeding delivery expectations.

  • Introduced and designed innovative features by implementing user customization, enhancing usability and experience, using and enhancing the existing Design System for an in-house No-Code website builder.

  • Conducted competitor analysis, benchmarking, developed User Personas, employed Desk and Qualitative User Research techniques, and contributed to User Tests.

  • Designed engaging Brand Identities from scratch for various Industries, conducted Visual and Market research, developed Brand Guidelines, Tone of Voice, and produced multiple digital and print deliverables.

  • Provided mentorship to a design intern, enhancing my communication and leadership skills.

2021 — 2022
Design Internship at Slum
Florence, Italy

Education

2018 — Now
Industrial Design at Università degli Studi di Firenze
Florence, Italy

Projects

Side Projects

2024
Miscellanea

A collection of shots from different projects or concepts.

Contact

Website