Bits & bobs of my brand design practice. From simple identities to dynamic brand systems, most of the times animated and thought to work across a sample of applications, for both print & digital.

Motion is key in any interactive production to improve the user experience and I often animate UI in After Effects to put concepts across to the client or as a reference to guide front-end developers.

Over the course of 2 years, I did layout & motion explorations that helped steer the conversation with the Google team while pushing their thinking on what was possible.

Agency: Use All Five
Creative Director: Kate Fabrizio

Ambia is a brand new solar company providing renewable energy solutions in the United States.

I was asked to design their first website iteration consisting of a homepage and about pages while the company finished finessing its brand voice and visual language. I took care of the art direction, UX/UI, and put together a small team including a 3D designer and a developer.

My website highlight was crafting a 3D homepage animation where we broke down the company's solar process using a 60fps WebP sequence to ensure a smooth scrolling experience and optimal performance.

Brand design: MF9 Studio
3D: Tim Überall
Development: Christian MacMillan

Stanley Tate is a leading Student Loan lawyer in the U.S. who came highly recommended by an existing client: Typeform/Videoask.

I developed and consistently established a new visual language through his new website and other offline/online communication channels/tools, and I put together a small team including an illustrator and a developer.

Tate is a happy client whom we helped his business thrive.

Development: Christian MacMillan
Illustrations: Kezia Gabriella

Website for the world's first space infrastructure company including a booking tool to send satellites to space.

BUFF® is a leading brand of accessories for sports and lifestyle that hired my studio to design their brand new global e-commerce and design system. A site that needed to work in several markets while being conversion-driven, mobile-first, intuitive, compelling, and bearing in mind accessibility + optimal SEO practices.

Development: Scandiweb & Christian MacMillan.

In the last few years, I've been working on a couple of projects for the U.S. New Space industry like the website we did for ABL Space Systems, a Rocket Launch Company that uses proven manufacturing methods and dead simple technology to make extremely reliable and affordable rockets.

The client's goal was to create a modern, clean, and enigmatic visual language that conveyed ABL’s unique approach to manufacturing: Revolutionary Simplicity.

Especially happy with the RS1 rocket webGL creativity revealing its features and highlighting its deployability.

Agency: Cosma Schema
Creative Director: Andrew Sloan
Developers: Francesco Michelini, Fabio Carretti

Adidas Brand Design hired me to help them further explore and establish a visual language and user interaction principles within the context of a future adidas.com style refresh.

Once the interaction principles were defined, I visually translated them into key pages (Homepage, Product Listing Page, Product Detail Page) for both desktop and mobile and animated the designs to better communicate my proposal and discuss page transitions, scroll animations, and micro-interactions.

In collaboration with the team at Adidas, I came up with bold creative visual solutions that would make the product discovery more appealing while improving the site's user experience and conversion.

Branding & Web Design class showing how I approach a professional assignment.

internship + freelance