Woody MacDuffie

Woody MacDuffie

Designer in Seattle, He/Him

About

I am a designer with a passion for understanding people’s needs and crafting products for those needs. I tackle problems with care and curiosity while striving for a solution that puts a smile on the users. One of my life’s great pleasures comes from helping people interact and understand their own health and the healthcare system.

I am indebted to all my mentors and collaborators who had confidence, patience and mentored me in my journey.

Contact

Instagram
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Side Projects

2021

We are creating tools to assess and reduce healthcare provider burnout by promoting their well being and empowering them to love their patients, their job, and themselves. Our mission is to create tailored solutions that are personalized to the healthcare provider’s individual needs. Because the lives of providers are already so overburdened, our solutions must fit seamlessly into their lives, even replacing some of their existing workload.

2021

A weekly eclectic mixtapes with corresponding art, just like the old days! Everything you hear on a mixtape is from pulled straight from the vinyl collection. 2021 will be the year of mythical creatures. During 2021, the art for each mix will be a mythical creature corresponding to that week’s events.

Work Experience

2020 — Now
UX Design Lead at Amazon
Seattle

Designer working on operation tools within fulfillment and sort centers. Led designs for guiding associates on how to move containers and safety protocols.

2019 — 2020
Senior UX Designer at Bill & Melina Gates Foundation
Seattle

Self service report creation and report centric design system

2016 — 2019
Director of Design at Sage Bionetworks
Seattle

Helping reimagine the way biomedical science can become accessible for everyone including patients.
Led designs on My BP Lab (2018 Innovation by Design: Health, Honorable mention) and Journey PRO (2018 Interaction Awards Shortlist).

2013 — 2018
Co-founder and Partner at Thinkering
Pittsburgh and Seattle

Creating tools that helps people nurture and tend to their plants. Took 2nd place at the 2014 Steel City Codefest for an app for Planned Parenthood. Past clients: Clockwise Tees, Dirt Rag, mProve Health and Next Gauge.

2015 — 2016
Lead Product Designer at 98point6
Seattle

Designing the next generation of Primary Care that is realigning the doctor patient relationship, built around a continuous dialog.

2012 — 2015
Senior UX Designer at UPMC TDC
Pittsburgh

A designer on the Convergence / Fluence product that helped transform the EHR into a patient-centric healthcare experience and assist clinicians in synthesizing overwhelming amounts of patient data.

Designed the Vamos project during a one day hack-a-thon. Vamos was the winner of the CIO Choice Award, $20,000, during the UPMC Healtha-palooza.

2015 — 2015
Senior Interaction Designer at Practice Fusion
Seattle

Lead designer on products connecting the Practice Fusion EHR with insurance and coordinated care systems. Coordinating and designing the entire Practice fusion ecosystem in terms of responsive design.

Speaking

2020
Milan Italty

Can interfaces be designed to actually be transparent, informative and understandable with respect to our users privacy and still be delightful experience?

No one can avoid privacy! Privacy has become part of our daily lives with respect to technology. Lately, most companies have been doing the bare minimum with respect to peoples' privacy. Cookie banners with just one call to action, accept, or the privacy policies that most people don't read and usually accept without truly understanding what is happening to their data. We utilized in-depth interviews to collect qualitative data on a person's understanding of the key elements of a privacy while using technology, how they evaluate the risks to their privacy and confidentiality and what additional information they would like to have to support autonomous decision-making capacity when it comes to sharing their personal data. We used the insights from our qualitative data to inform, test and refine new design approaches to to provide people with agency with respect to their data privacy.

2019
Edinburgh Scotland

In these uncertain times of data breaches and negligent data handling, users are becoming more wary of handing over their data to just anyone. Can privacy policies be designed to be transparent, informative and understandable while applying the appropriate amount of friction?

In this case study, we will walk through a variety of scenarios of differing privacy risks, lessons learned and techniques/tools that can improve transparency and support the autonomous decision-making of users.

Education

2009 — 2011
Masters of Science at University of the Arts
Philadelphia

Industrial Design with a focus in HCI and HCD.

(2011 Presidential Graduate Award and Recipient of a Corzo Center Incubator Grant in 2010)

2006 — 2007
Masters of Science at Masters of Science
Philadelphia

Mechanical Engineer with a focus on Biomechanics

2000 — 2005
Bachelor of Science at Villanova University
Villanova PA

BS in Mathematics and BS in Mechanical Engineering. Minor in Irish Studies.