Willie Franklin

Willie Franklin

Designer & Photographer in London, UK, He/him

Had so much fun working on this CV Team Profile for Bakken&Baeck. Check it out and give some of the folks a follow! read.cv/teams/bakkenba…

8 months ago


I spend most of my days as a Design Team Lead for Bakken & Baeck. I am passionate about building out a world-class creative organization while supporting clients and partners to explore new spaces and emerging technology.

Previously I was a lead designer at the Chan Zuckerberg Initiative, Justice & Opportunity — inspired to design a more equitable, just, and sustainable future for our communities, cities, and the natural world. In my past life, I worked in senior design positions at IDEO, Facebook, and Uber ATG.



Work Experience

2021 — Now
2020 — 2021
Oakland, CA

Leading design work on a project for the CZI Justice & Opportunity Initiative. Motivated by the role technology can have within criminal justice reform — making our country more fair, inclusive, and full of opportunity for everyone.

2016 — 2019
Senior Product Designer at IDEO, Design for Learning
San Francisco

As a Senior Visual Interaction Designer at IDEO's Design for Learning studio, I worked to develop a more human-centered design practice and creative process. Working across digital products, experience design, storytelling, and creative strategy I support projects in deep and diverse ways. My breadth allowed me to explore how to foster lasting creative confidence within a midwestern community college; to reimagine a world-class healthcare institutions connection to their patients; and to support early learning access for children with special needs across the Middle East and United States

2019 — 2019
Design Contractor at Uber ATG
San Francisco
2014 — 2016
Product Designer at Facebook

Deepened my design practice and product execution while at Facebook helping to build intentional, thoughtful, and well-crafted experiences for Messenger, Facebook Events, Facebook Creative Labs, Facebook Video Platform, and Facebook's Interface Guidelines. Projects included Messenger.com, Facebook Public Events, Stickered, Feed Video / Channels / Future envisioning, and an extensive overhaul of Facebook Design Guidelines and processes.


2009 — 2014
Bachelor of Design at University of Washington


Bakken & Bæck