About
I design and build digital products using strategy, visuals and code. My work meets at the intersection of product and service design. I design with data, work cross-functionally, and advocate for user research.
Over the last 10 years, I have had the pleasure to work with teams at Instagram, Duolingo, Nike, Spotify, Google, Playstation, Capital One and more.
You can find my portfolio at wesleyhaines.com
Work Experience
How can we evolve Duolingo's premium tier offerings with new technologies around AI and NLP?
How might we leverage machine learning and personalization to discover new listening habits?
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Impact
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51% - Total playback consumption on all Spotify surfaces. Up 10% YoY from previous year.
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12% - Increase in organic discoveries of new podcasts and sessions started from Spotify Home.
How might we acquire, retain, and empower new runners and athletes on Nike Sport apps?
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Impact
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+8% - Conversion of first-time runners to WAU on Nike Run Club.
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+12% - Conversion of gym athletes to WAU on Nike Training Club.
How might we re-imagine banking and financial planning to fit the needs of every customer?
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Impact
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+825 - New appointments made with Money Coaches over 6 months. Up 12% in some branches YoY.
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+7% - Average increase in banking and card applications per day. Est. additional +$5M in LTV.
How can we improve the courier experience while growing the business with better service?
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Impact
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+8% - Average increase in rate of grocery deliveries per day. Initial estimate at 2%.
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82% - Acceptance rate for new incoming orders. Up 18% YoY. Initial estimate at 70%.
How might we make streaming a video game just as simple as streaming a movie?
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Impact
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+12% - New conversions from free trials to subscribers.
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+5% - Increase in hours of saved gameplay from Playstation Now gaming library.