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About
I'm an experienced designer and team leader with a knack for crafting impactful products and experiences.
I’ve built a rich background of skills and a proven track record of delivering results at top agencies, big tech and dynamic startups. This has helped shape a design approach that blends strategy, storytelling, and creativity.
My teams are empowered and skillful. My approach is collaborative by default.
At the heart of it, I believe that thoughtful design can be a true differentiator in business and in people's lives. My goal is to make a meaningful impact in both.
Work Experience
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Designed the go-to-market product blending a user-friendly experience and enterprise functionality, attracting 1.5k+ users and establishing paid conversions.
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Co-led user research with the Product team, establishing a “Visionary Program” that informed product improvements with direct feedback.
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Evolved the experience, designing “Ask Fletch” an AI-driven, cyber intelligence chatbot providing real-time insights to user inquiries.
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Led a design team focusing on innovative solutions to customer problems and enhancing user satisfaction.
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Redesigned major product areas including Fountain Sourcing, Applicant Status and Workflow Manager increasing user satisfaction by 15%.
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Scaled the design team 3x during rapid company growth, championing a culture centered on innovation, craftsmanship, and empathy.
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Led a comprehensive rebrand, fostering collaboration among cross-functional stakeholders and agency partners.
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Spearheaded dedicated UX research and knowledge management, enabling continuous learning and sharing.
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Led the redesign of key experiences including the main homepage, pre-qualification funnel, and global navigation.
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Drove the evolution of the design language, strategically aligning Product and Brand.
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Collaborated to establish a cross-functional design systems team, improving product consistency and team efficiency by 20%.
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Directed the Heat Design Studio, specializing in digital advertising, branding, UI/UX, and new business opportunities.
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Partnered with creative teams to craft multi-touchpoint campaigns for notable clients like EA Sports, Twitter, and BNP Paribas. New busniess wins include Wild Turkey and Hotwire.
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Launched “Heatbot,” chatbot experience at Cannes Lions festival, earning two Silver Addys and recognition as a Webby Honoree.
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Led the design of Transamerica’s comprehensive rebranding and crafted Cake’s digital workers’ comp solution visual identity and onboarding experience.
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Design of “Sorry Like You Mean It,” exploring workplace gender dynamics, via infographics and social media at the 3% Conference.
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Collaborated with creative teams to craft multi-touch campaigns for General Motors’ Chevrolet brand across online platforms, national branding efforts, and retail activations.
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Design and production of three consecutive model-year catalog experiences, and CRM campaigns for the Sonic/EV launch.
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Led the modernization of the iconic Chevrolet bowtie mark, introducing a contemporary, faceted illustration. Directed the creation of assets tailored for diverse media applications.
- Color grading and image retouching for over 100 publications annually, as well as production management and page layout.