Eric Weir

Eric Weir

Desginer in Oakland, CA

About

I'm an experienced designer and team leader with a knack for crafting impactful products and experiences.

I’ve built a rich background of skills and a proven track record of delivering results at top agencies, big tech and dynamic startups. This has helped shape a design approach that blends strategy, storytelling, and creativity.

My teams are empowered and skillful. My approach is collaborative by default.

At the heart of it, I believe that thoughtful design can be a true differentiator in business and in people's lives. My goal is to make a meaningful impact in both.

Work Experience

2022 — Now
San Francisco Bay Area
  • Designed the go-to-market product blending a user-friendly experience and enterprise functionality, attracting 1.5k+ users and establishing paid conversions.

  • Co-led user research with the Product team, establishing a “Visionary Program” that informed product improvements with direct feedback.

  • Evolved the experience, designing “Ask Fletch” an AI-driven, cyber intelligence chatbot providing real-time insights to user inquiries.

  • Led a design team focusing on innovative solutions to customer problems and enhancing user satisfaction.

2021 — 2022
San Francisco, CA
  • Redesigned major product areas including Fountain Sourcing, Applicant Status and Workflow Manager increasing user satisfaction by 15%.

  • Scaled the design team 3x during rapid company growth, championing a culture centered on innovation, craftsmanship, and empathy.

  • Led a comprehensive rebrand, fostering collaboration among cross-functional stakeholders and agency partners.

  • Spearheaded dedicated UX research and knowledge management, enabling continuous learning and sharing.

2020 — 2021
2018 — 2020
San Francisco, CA
  • Led the redesign of key experiences including the main homepage, pre-qualification funnel, and global navigation.

  • Drove the evolution of the design language, strategically aligning Product and Brand.

  • Collaborated to establish a cross-functional design systems team, improving product consistency and team efficiency by 20%.

2014 — 2018
San Francisco, CA
  • Directed the Heat Design Studio, specializing in digital advertising, branding, UI/UX, and new business opportunities.

  • Partnered with creative teams to craft multi-touchpoint campaigns for notable clients like EA Sports, Twitter, and BNP Paribas. New busniess wins include Wild Turkey and Hotwire.

  • Launched “Heatbot,” chatbot experience at Cannes Lions festival, earning two Silver Addys and recognition as a Webby Honoree.

  • Led the design of Transamerica’s comprehensive rebranding and crafted Cake’s digital workers’ comp solution visual identity and onboarding experience.

  • Design of “Sorry Like You Mean It,” exploring workplace gender dynamics, via infographics and social media at the 3% Conference.

2010 — 2013
Detroit, MI
  • Collaborated with creative teams to craft multi-touch campaigns for General Motors’ Chevrolet brand across online platforms, national branding efforts, and retail activations.

  • Design and production of three consecutive model-year catalog experiences, and CRM campaigns for the Sonic/EV launch.

  • Led the modernization of the iconic Chevrolet bowtie mark, introducing a contemporary, faceted illustration. Directed the creation of assets tailored for diverse media applications.

2006 — 2010
Detroit, MI
  • Color grading and image retouching for over 100 publications annually, as well as production management and page layout.

Education

Graphic Design at Wayne State University
Detroit, MI

Contact

Website
LinkedIn