Designed the go-to-market product blending a user-friendly experience and enterprise functionality, attracting 1.5k+ users and establishing paid conversions.

Co-led user research with the Product team, establishing a “Visionary Program” that informed product improvements with direct feedback.

Evolved the experience, designing “Ask Fletch” an AI-driven, cyber intelligence chatbot providing real-time insights to user inquiries.

Led a design team focusing on innovative solutions to customer problems and enhancing user satisfaction.

Redesigned major product areas including Fountain Sourcing, Applicant Status and Workflow Manager increasing user satisfaction by 15%.

Scaled the design team 3x during rapid company growth, championing a culture centered on innovation, craftsmanship, and empathy.

Led a comprehensive rebrand, fostering collaboration among cross-functional stakeholders and agency partners.

Spearheaded dedicated UX research and knowledge management, enabling continuous learning and sharing.

Led the redesign of key experiences including the main homepage, pre-qualification funnel, and global navigation.

Drove the evolution of the design language, strategically aligning Product and Brand.

Collaborated to establish a cross-functional design systems team, improving product consistency and team efficiency by 20%.

Directed the Heat Design Studio, specializing in digital advertising, branding, UI/UX, and new business opportunities.

Partnered with creative teams to craft multi-touchpoint campaigns for notable clients like EA Sports, Twitter, and BNP Paribas. New busniess wins include Wild Turkey and Hotwire.

Launched “Heatbot,” chatbot experience at Cannes Lions festival, earning two Silver Addys and recognition as a Webby Honoree.

Led the design of Transamerica’s comprehensive rebranding and crafted Cake’s digital workers’ comp solution visual identity and onboarding experience.

Design of “Sorry Like You Mean It,” exploring workplace gender dynamics, via infographics and social media at the 3% Conference.

Collaborated with creative teams to craft multi-touch campaigns for General Motors’ Chevrolet brand across online platforms, national branding efforts, and retail activations.

Design and production of three consecutive model-year catalog experiences, and CRM campaigns for the Sonic/EV launch.

Led the modernization of the iconic Chevrolet bowtie mark, introducing a contemporary, faceted illustration. Directed the creation of assets tailored for diverse media applications.