Wasim Ullah
Marketing Professional, he/him
About
I am a versatile growth marketing specialist with more than nine years of experience creating a successful digital presence to generate millions in revenue for various industries including but not limited to fintech, edtech, and consultancy. I'm also a data-driven marketer skilled in online advertising, search engine optimization, and analytics tools using sales funnels, data analysis, and automation.
Projects
Reduced the human resources input by 1/4 by automating customer support on Meta and the website using ManyChat and Intercom chatbot solutions.
Created paid social media and search campaigns that generated more than a hundred thousand B2C leads for an average cost per lead of $4 in one year.
Created content that boosted the presence of the Facebook page in front of the target audience twofold, generating more than a hundred thousand in revenue.
Work Experience
Prepared quarterly forecasts, analyzed marketing results, assisted with business efficiency analysis, conducted audits and set up dashboards to track and optimize performance across multiple markets and digital marketing channels.
Achieved a significant return on investment with limited resources, decreased cost per acquisition while maintaining a high conversion rate, improved website ranking and generated substantial traffic, trained non-marketing personnel to create effective copy and design, implemented automation to streamline customer support, developed high-converting landing pages, and conducted numerous A/B tests resulting in a significant increase in campaign performance.
Successfully transformed the digital presence of multinational firms, developed effective marketing systems, redesigned advertising campaigns using the Through The Line (TTL) approach, and trained and persuaded B2B clients to incorporate new media marketing into their strategies.
Managed paid advertising campaigns for diverse clients, enhanced digital marketing performance for national and international businesses, offered innovation consultation and training to senior management, and provided advisory services to startups in building their digital user journey.
Implemented a Through The Line (TTL) marketing approach, resulting in 4x higher engagement, curated social media content that tripled leads, reduced resource expenses by 2/3 while maintaining revenue by adopting MOOC technology, and executed viral organic marketing campaigns that doubled Facebook page followers within a short period.
The individual spearheaded the digital transformation of an educational institute and its subsidiary, including traditional and new media marketing, launching a website for the subsidiary business, hiring and training fresh graduates, and staying abreast of emerging trends in the edtech ecosystem for implementation within the organization.
The individual managed marketing planning and launched organic social media campaigns for over 20 clients, produced advertisement content that achieved twice the online user engagement, and conducted marketing research to identify lucrative opportunities on digital channels that resulted in significant revenue generation for the clients.