Created paid social media and search campaigns that generated more than a hundred thousand B2C leads for an average cost per lead of $4 in one year.

Created content that boosted the presence of the Facebook page in front of the target audience twofold, generating more than a hundred thousand in revenue.

- Work directly with Toptal's global client base to deeply understand their unique marketing goals, technical requirements, and team dynamics

- Provide expert-level consulting and execution services to drive critical marketing initiatives for the clients

- Demonstrate a proven track record of driving measurable growth and business impact for both global enterprises and high-growth startups

- Leverage in-depth knowledge of the latest digital marketing strategies, tools, and best practices to develop and implement comprehensive solutions

- Conduct thorough audits of clients' existing marketing infrastructure, capabilities, and performance to identify optimization opportunities

- Design and execute innovative, data-driven marketing campaigns across channels such as search, social, programmatic, and email

- Optimize marketing funnels and landing pages to improve conversion rates through rigorous A/B testing and conversion rate optimization (CRO)

- Prepared quarterly forecasts for performance marketing across four markets to achieve the business goals set by the senior management.

- Analyzed and presented marketing results in Q1 and Q2 to compare them with WoW, MoM, and YoY performance.

- Helped the management to analyze the business efficiency across multiple digital marketing channels and make data-driven decisions.

- Did the audits and identified technical shortcomings in the execution of paid advertising campaigns and marketing systems in use.

- Set up dashboards to track ongoing results and train relevant stakeholders to make the most out of them.

- Achieved a 2x return on investment with 1/3 of resources in a shorter period than the same previous period.

- Reduced cost per acquisition by 60% while maintaining a conversion rate of 40% with optimized marketing funnels.

- Ranked the website in the top 3 results in 8 months for its primary keywords and generated millions in traffic volume.

- Trained resources with little or zero marketing background to write the best marketing copy and digital advertisement design that improved CTR from organic and paid platforms.

- Created marketing systems and automation to reduce the human input for customer support with the help of chatbots and a knowledge base.

- Built landing pages that generated 95% of the total business inquiries.

- Ran hundreds of A/B testing experiments to make informed decisions that increased the performance of the campaigns by 10 times.

- Recrafted the digital presence of eight multinational firms including Fujifilm, IFFCO, and Asia Prime in the Gulf region in six months.

- Built marketing systems that served the business goals of clients and internal business efficiency.

- Redesigned advertising campaigns for several national and multinational clients that used the Through The Line (TTL) marketing approach.

- Trained and convinced B2B clients with the minimum understanding of new media marketing to integrate it into their marketing plans.

- Worked on the brand lift campaigns using the line (TTL) marketing approach and successfully generated 4x higher engagement.

- Curated the social media content that tripled the number of leads about upcoming enrollment sessions and courses.

- Adopted MOOC technology for the first time into the institute and successfully reduced the resource expense by 2/3 to generate the same revenue.

- Launched viral organic marketing campaigns for a subsidiary business owned by the institute that doubled the Facebook page followers in two weeks.

- Worked on the brand lift campaigns using the line (TTL) marketing approach and successfully generated 4x higher engagement.

- Curated the social media content that tripled the number of leads about upcoming enrollment sessions and courses.

- Adopted MOOC technology for the first time into the institute and successfully reduced the resource expense by 2/3 to generate the same revenue.

- Launched viral organic marketing campaigns for a subsidiary business owned by the institute that doubled the Facebook page followers in two weeks.

- Transform the digital presence of the educational institute and its' subsidiary business in the context of traditional and new media marketing,

- Plan and launch the website for subsidiary business,

- Hire and train fresh graduates for various support roles,

- Find new trends in the edtech ecosystem to apply in the organization.

- Worked in the marketing planning for 20+ clients and launched their organic social media campaigns.

- Created advertisement content that generated two times better online user engagement for the clients.

- Did marketing research to find opportunities on digital channels catered to the client's needs generating millions in revenue.