About
UX UI Designer, Illustrator & Visual Designer who enjoys solving problems and creating beautiful pieces and experiences for different media.
Work Experience
As Lead Designer, I am responsible for overseeing the rebranding of the company's corporate identity and developing a strategic visual design approach that effectively communicates Edkimo's essence across multiple platforms and audiences.
My key responsibilities include:
-Strategic Design Leadership: Providing strategic direction for Edkimo's design vision, ensuring alignment with business objectives and user needs.
-Team Management: Leading and mentoring a Junior Designer to foster a collaborative and innovative work environment.
-User-Centered Design: Conducting user research to inform design decisions, creating intuitive user interfaces that enhance product usability and engagement.
-Visual Design: Developing and maintaining a cohesive brand identity, including visual guidelines, color palettes, and typography.
-Project Management: Overseeing design projects from concept to completion, managing timelines, budgets, and resource allocation.
-Cross-Functional Collaboration: Working closely with key stakeholders, including the CEO, CTO, Social Media, and Marketing teams, to deliver high-quality design solutions that support Edkimo's overall business goals
As a Visual and UX/UI Designer, I bring an external perspective to enhance product User Experience and Design. My responsibilities include:
-Conducting User Research, competitive analysis, and best practice research to optimize product usability.
-Reviewing web-based platforms, and existing project assets, and refining current features' designs.
-Metric analysis and measurements (KPI, NPS score)
-Collaborating on UI design for new app features during the development phase.
-Generating reports detailing research findings and improvement suggestions.
-Participating in development board meetings to offer insights and recommendations.
-Providing support in Visual Design and Customer Support areas.
As a UX/UI Designer, I work with cross-functional, ad-hoc teams for different projects. I am constantly training and learning new methods to improve my work and create User Centered products that address user's needs.
-Design User Centered iOS native mobile apps & Responsive Websites from conception to delivery.
-Conduct User Research, Competitive Research and creation of User Personas, validated them through rounds of interviews Qualitative Surveys
-MVP ideation and Information Architecture design, including task and user flows.
-Creation of Wireframes and Prototypes (LoFi to HiFi) using Figma
-Manage Project presentations, communication with clients and implementation of client's feedback.
-Design of brand assets, creation and maintenance of design systems.
-Incorporation of accessibility guidelines WCAG
-User testing and re-iteration for a better outcome of projects.
My role encompassed a diverse range of creative responsibilities:
-Illustration: hand-drawn and digital illustrations for editorials and websites, animations, and motion graphics.
-Visual Design: Brand identity, infographics, iconography, website assets, and social media graphics.
-Graphic Design: Printed media like brochures, flyers, and promotional materials for brands.
Content creation:
-Photography: product and lifestyle photography production, shooting, post- production.
-Audiovisual: Video production, filming, and post-production; audio post-production for social media, podcasts, YouTube, and corporate videos.
Internship at Once In Motion, an organisation focused on organising events for exchange students and expats. Web design on Wordpress.org and graphic design pieces for social media. Event photography.