Conducted primary and secondary research against competitors. Leveraged PowerBI reports to identify top competitors based on revenue and deal data.

Influenced competitor strategy, equipped both technical and non-technical audiences with product differentiators and battlecards.

Partnered with the product team for feature launches, translated technical specifications into user-friendly documentation, how-to videos, and articles.

Led the case study project to create a portfolio of happy customers with a focus on North America and European markets — the campaign had a 50% response rate, and 15 customer stories were published within a 6-month period.

Helped grow customer base by 75% and attain revenue targets through content marketing efforts. Authored a blog post that ranked on the first page of Google for 30+ keywords and gathered over 50,000 unique page views.

Analyzed customers using in-house CRM data and gathered market insights on fast-growing B2C industry verticals. Strategized product positioning and messaging for vertical specific customer personas.

Optimized sales processes for different geographies and influenced over 1000 GTM team members through sales enablement initiatives, including training sessions and collaterals.

Spearheaded product rebranding by analyzing web page performance and coordinating with diverse teams, ensuring project completion before Freshworks' IPO.

Led a team of 100+ volunteers — raised funds, planned activities, and strategy for the city with a team of fellows.

Ensured proper functioning of classes in shelter homes by coordinating with shelter authorities, children, and volunteers.