
Working people work.
About
Product designer. Startup ally.
Work Experience
Personal design playground. From time to time, I help founders realize their vision by providing ad hoc product design services to fast-track their MVPs. Some notable projects in the past include a study abroad social network, a live selling platform, international remittance, a hospitality platform, fitness tech, insuretech, etc.
Pantastic, based in Palo Alto, CA, empowers DTC brands with innovative eCommerce solutions. The company's mission is to help brands scale and achieve sustainable growth in the competitive marketplace.
As founding designer, I was instrumental in helping the team explore multiple B2B and B2C directions and translating those ideas into tangible design concepts and products. I collaborated closely with product, engineering, and marketing in building and shipping products that enable independent brands to succeed.
Photo Butler based in Boston, MA, empowers users to create real-time photo streams, leveraging advanced AI and machine learning to curate and enrich digital memories.
At Photo Butler, I spearheaded the creation of multiple design concepts for varied business models. Working in tandem with engineering, I was crucial in evolving these concepts into functional web and mobile app MVPs for major brands like Disney, Universal Studios, RedBull, Samsung, Royal Caribbean, Spartan Race, Pan-Mass Challenge, etc.
Nanigans, based in Boston, MA, is a Facebook Ads sPMD partner. The company offers industry leading solutions that automates the labor-intensive process of managing and optimizing large-scale campaigns to maximize ROI.
At Nanigans, I took the lead in redesigning crucial aspects of our web app, including the onboarding process and customer success tools. This pivotal work facilitated the platform's move to self-service, playing a significant role in strengthening our partnership with Facebook and enriching the user experience and effectiveness of our advertising tools.
Lumatic, originally Omniar/Techstars Boulder 2010. Based in San Francsico, CA, the company focuses on combining AR/VR/photographic elements with local insights for unique navigation experiences.
At Lumatic, I played a key part in evolving our MVP into a polished mobile app for iOS and Android platforms, emphasizing visual and interaction design refinements. My efforts were instrumental to Lumatic's partnership with Apple Maps, coinciding with the iOS 7 launch, to significantly improve pedestrian navigation.
Proudcloud, based in Manila, is a leading agile software engineering firm established in 2009. Specializing in Ruby on Rails, Node.js, and React, it serves a wide array of clients, from local startups to tech enterprises.
At Proudcloud, I led the design across various projects, working closely with both local and international startups and SMEs. In close collaboration with the engineering team, I played a key role in translating design concepts into polished digital products, consistently exceeding client expectations in visual design, usability, and functionality.
GoAbroad, founded in 1997, is at the forefront of international educational and experiential travel, offering diverse global opportunities.
At GoAbroad, I played a key role in refining UIs for CRM, Finance, and Customer Dashboards, focusing on usability and cohesive design. My collaborative efforts with engineering led to significant UI enhancements, boosting operational efficiency and enhancing user interaction, aligning with GoAbroad's mission.