Vinay Thorat
🙂

Vinay Thorat

Designer, Architect in Pune

Looking for remote opportunities in Product Design. Open to full time and contract roles.
vinay.framer.website/

2 years ago

About

A Product Designer crafting human-oriented products and experiences that empower people and spark joy.

Work Experience

2023 — Now
Bangalore
  • Leading Digital Product Design at Exponent Energy.

  • Led the end-to-end design of the E-pump Owner Dashboard, conducting user research with 15+ E-pump owners to create an intuitive interface showing real-time insights into E-pump performance. Implemented a predictive maintenance feature using machine learning algorithms, reducing unexpected downtime by 20%.

  • Headed the design of the Fleet Owner Dashboard, transforming it from a complex IoT-device interface to an intuitive, user-friendly system. Partnered with data scientists and interviewed 20+ fleet owners to develop a customizable dashboard featuring real-time fleet tracking, battery health monitoring, and driver performance metrics. The new design reduced onboarding time by 10% and increased daily active users by 25%.

  • Headed redesign of the Exponent Driver app, conducting user research with 50+ drivers to identify pain points and create an intuitive UI. Prioritized features based on user needs, stakeholder input, and technical constraints, resulting in a 45% increase in daily active users.

  • Created an automated reporting system for the Fleet Owner Dashboard, saving fleet managers an average of 5 hours per week on manual data compilation and improving operational decision-making. Developed a mobile-responsive version, increasing dashboard engagement by 70% among fleet managers and improving response times to critical alerts by 50%.

  • Implemented key features in the Exponent Driver app, including real-time charging station availability and route optimization. These enhancements reduced driver onboarding time by 30%, increased driver satisfaction scores by 45%, and boosted app usage frequency by 60%.

  • Led the redesign of Exponent's website, balancing stakeholder needs through close collaboration with marketing and sales teams. Conducted user analysis and interviews which increased user time on site by 25%, improved lead generation by 40%, and increased potential E-pump owner inquiries by 50%.

  • Utilized Framer for website content management and implemented custom JavaScript for dynamic animations. Conducted iterative A/B tests on call-to-action buttons and landing page layouts, resulting in a 15% improvement in conversion rates.

  • Designed innovative language-neutral visual video instructions for the E-Pump, analyzing user behavior data to identify common usage errors. This initiative increased self-charging success rates from 70% to 95% and set a new record of 42 autonomous charges in a single day, improving operational efficiency by 35%.

  • Ensured all user interfaces designed for the E-Pump complied with WCAG 2.1 accessibility standards, making the app accessible to users with disabilities.

2021 — Now
Product Designer at Powerclub (ex - Uable)
Bangalore
  • Led a full-scale redesign of the PowerClub app across mobile and desktop platforms, conducting detailed UX audits that informed the new design strategy.

  • Led the user research, wireframing, and prototyping for U-store’s social-commerce feature, boosting app downloads from 150K to 400K.

  • Collaborated with a diverse team of product managers, engineers, learning experience designers, and visual designers, integrating insights from research, community feedback, and marketing to drive development and enhance the overall user experience.

  • Redesigned Challenge features to enhance UI and usability, following extensive user research and testing with community managers, resulting in a 30% increase in participation and a 19% boost in completion rates over two months.

  • Shipped over 10 key features, including U-store and various engagement tools like bonus streaks and club management, significantly enhancing user interaction and retention.

  • Contributed to products long-term decisions with the product managers and the executive teams by conducting a competitive analysis analyzing 12+ apps extracting design learnings & formulating opportunity areas for product strategy.

  • Developed and standardized new UI elements, significantly enriching the design system and user interface consistency.

  • Enhanced User Profiles through targeted research, integrating features like social interest tags and detailed activity tracking, which uplifted engagement by 12%.

  • Established Uable's design library, markedly boosting consistency across platforms and streamlining workflow for design and engineering teams.

  • Guided the team's transition from Sketch to Figma, enhancing collaboration and efficiency.

2021 — 2022
User Experience Alchemist at SascSAO

The Core member of the DAO. SASC is a DAO dedicated to funding public goods through NFTs and games.

2017 — 2021
Independent Web designer at Self employed

Worked as a Website Design Freelancer from multiple fashion and interior designers websites.

2020 — 2020
Architectural Intern at Vastushaili Architects
Pune, India

Interned with Vastushaili Architects.
Worked on Residential Building Design and Interior Design Projects

  • LegacyMillennia,Wakad
  • BhattResidence,Wakad
  • SS Promoters and Builders, Shirur Í Dhumal Duplex, Pimpri
  • Singhal Complex, Wakad

Volunteering

2016 — 2018
Volunteer at Pune Biennale

Volunteered in Pune Biennale Foundation

Education

2016 — Now
Feeding My curiosity at Internet
2016 — 2021
Bachelor in Architecture at BVDU
Pune, India
2002 — 2016
School at MCPS
Pune, India