About
My expertise is in highly loaded complex products, services and platforms. I research, analyze, validate, design, test, iterate, send to production and monitor the implementation.
I've been making services and products for startups and big clients for the last six years, so a lot of it is under NDA.
Solving user and business problems, methodical approach and aesthetics are the principles I adhere to.
If you have a complex task or project — message me on Telegram or via email.
Work Experience
CIAN - service for fast and safe search of real estate throughout Russia with monthly audience of 19M+ users. The service has a web version and applications.
At CIAN I work on the commercial real estate section (b2b, b2c) in a team with two designers, two product managers and a development team.
We are working on revenue growth, increasing the number of authorized users and improving the user experience. Every sprint we update the design of our section little by little. We work in Agile with weekly sprints and moving towards closing quarterly goals and doing so successfully.
CAFAP is a system for recording an offense and generating fines. The cameras record the offense, the operator confirms or denies it, the system generates a fine and sends it to the offender.
My goal was to redesign the system and improve the user experience. At the moment, the details are under NDA. Coming soon.
I designed and developed a Smart City system for tracking and responding to incidents and emergencies in a city of 15M people.
The system was designed to minimize response time and assistance from emergency services. How it works: The AI monitors camera violations, 911 hotline and other call centers (16 data sources in total), and operators process them and the system automatically assigns tasks to responders. The system prioritizes non-critical situations, and the critical ones are handled in person by protocols.
The system has over 50 roles with different set of rights for the user. For each role I developed a user path using JTBD methodology. I also created a user guide based on this concept.
Conducted tests with the users, such as measuring the speed of solving a given task using JTBD. After several iterations, we achieved the desired result. The main task was to make this highly loaded interface clear, user friendly and easy to use.
Worked in a team with three product managers, development team and a product owner. Developed using the scrum methodology, moved in two-week sprints, and within a year the beta version was launched.
During the year of working on this project I pumped up my user interviewing and communication skills with the development team.
The Locals is a new generation real estate agency. I was invited to work on a new feature, a concierge for landlords. If a landlord has one or more apartments, he can give the management of these apartments to a concierge, an employee of the company, for a monthly fee. All interaction with the tenant takes place without the landlord's involvement, if that is what the landlord wants.
Landlords have been interviewed and several of them have already paid for this functionality, but they were handled manually, not automated. I teamed up with a CEO and a product manager to develop a prototype of this functionality with 10+ user scenarios from 150+ screens.
PIK is one of the largest developers and construction companies in Europe. Every week dozens of PIK designers and architects spend hundreds of hours on routine work that could be automated. Simplex-Noise came to PIK with this idea. Three months later the proof-of-concept was ready and the team invited me to develop the user experience and design.
RD2 (the name of the project) is a desktop native application (macOS + Windows) powered by Unreal Engine 4 which automates the processes of building facades design, from uploading the blueprint to placing windows, balconies, air conditioning, etc. on that building and their configuration.
I got to know the team of designers and architects at PIK, spent days with them, studying their work, conducting interviews and forming hypotheses. Based on insights from the interviews and familiar patterns for professionals in this field, we teamed up with the product manager to develop a user flow and usable ux.
The team consisted of three Unreal Engine 4 developers, a product manager, a product owner and myself as the sole product designer. All this time we were working on scrum, moving in two-week sprints, tasks led in Asana, all design in Figma.
We worked closely together, I figured out the basics and limitations of the UE4 engine and 10 months later we delivered a product that got great feedback. We were able to reduce building development time from blueprint to last AC by 70% (!), from 49 minutes to 14 minutes. Watch video to see how it works (design in video isn't final version) youtu.be/0hg4WrkSYzE
The project was something new to me, I had never developed a desktop application before and it really pumped me up as a professional. During this year of working on the project I learned the basics and the limitations of UE4, pumped up my soft skills and the ability to conduct interviews with a large number of users.