About
Hello! I'm a hands-on design strategist with 16+ years of experience crafting digital solutions that scale. I specialize in transforming complex challenges into elegant, user-centered experiences that drive real business impact. Whether you're a startup finding product-market fit or an enterprise reimagining digital touchpoints, I bring a builder's mindset and global perspective to every project.
My expertise spans:
- Product visioning & validation for early-stage startups and big-scale ventures
- User research in complex B2B contexts
- Cross-functional collaboration in fast-paced environments
- Scaling design systems and designOps for growing teams
From managing multimillion-dollar initiatives at BNY Mellon to advising high-growth startups, I bring battle-tested methods to complex design challenges shaped by life and work across continents and cultures.
Ready to transform your vision into impact? Let's build something meaningful together. 🌏✨
Awards
Awarded to 0.001% of employees
Work Experience
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Actively workshopping to build brand strategy and user journeys for A43, a coffee business.
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Actively working on the UX research and in turn the new product strategy for a stealth talent management startup.
Establishing product backlogs, building service blueprints and facilitating product visioning for Snowbotix, a Robotics-as-a-Service company automating outdoor maintenance.
Building the multi-modal product vision for Neuron, a Series A startup transforming connectivity in aviation, cruise, and shipping.
At BNY Mellon, a leading global provider of financial services, I drove the design strategy as the Director of Product Design. In this role, I lead a team dedicated to enhancing user experiences and optimizing product designs for their flagship platform, NetX360+, as well as other digital solutions.
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Steered the product roadmap and UX strategy of NetX360+ and Wove Advisory managing a team of 7 designers.
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Launched products serving 100K+ B2B and 6M+ B2B2C users, contributing to $2.8B in revenue.
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Directed a $6M design rebranding to modernize legacy platforms.
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Redesigned client onboarding in partnership with Microsoft, increasing conversions.
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Established Asia Design Studio at BNY Mellon and created a hiring framework to attract top talent.
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Reduced time-to-market by 8% through improved operational efficiency as a UX lead.
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Redefined personas and user journeys to build user-centered products. Increased adoption of NetX360+ by 31% and achieved high usability scores of 84 points.
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Spearheaded 40+ projects with a $52M budget, driving a 17% increase in satisfaction scores.
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Developed a design system, saving $2.5M annually and improving design consistency.
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Unified 178 designers globally, fostering collaboration through workshops and meetups.
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Conceptualized an investment marketplace through an 'art-of-the-possible' exercise.
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Led an executive-supported 'Empathy Hours' initiative, reshaping product roadmapping and enhancing employee experience.
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Enhanced sales pipelines by 45% through institutional platform design, featuring reconciliation dashboards and lending solutions.
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Introduced Figma and Miro, revitalizing design operations and design handoffs.
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Designed interactive prototypes to simplify complex workflows and support digital adoption strategies.
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Streamlined design delivery by 20% using an enterprise UI Kit.
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Enhanced third-party integrations (MoneyGuide Pro, Salesforce, Retail, NaviPlan), boosting adoption by 38%.
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Designed high-usability interfaces for trading and financial planning tools.
Worked on complex trading, reconciliation and client onboarding tools as a UI designer starting with conception to design handoff.
Volunteering
Acting as a volunteer for multiple climate capstone projects and pre-seed startups.
Education
Certifications
License: d92ec223b58f490123e6272e2216ec333a1acaaaf397f11b86a4f3c580c0bc62
License 1b587e47-3d0d-4840-9c18-0e5d73930d2e
cert_pqm7qmgc
8c903e6d-65d4-4914-ac96-0ef6ed2f835f