I’m a hands-on product designer with global experience across Brazil, Australia, Dubai, and Singapore. I’ve worked with 20+ brands, from startups to Fortune 500 companies, leading human-centered projects. I specialize in end-to-end product design, from stakeholder interviews to prototyping and scaling design systems, aligning creative work with business goals.

For the past 17 years, every project I took on wasn’t just about creating something for business sake, but finding a proposition and solving a real problem.

When the world faced unprecedented challenges with the pandemic, I was focused my energy on building a digital platform that offered mental health resources and support to those in need. It wasn’t just about technology—it was about providing reassurance when people needed it most. Another time, I helped reshape the way financial services were delivered, empowering users—particularly younger generations—to take control of their financial future. It was a significant step toward improving financial literacy through digital services.

Leading the strategic focus of a mere insurance claim transaction app into a preventive health management, allowing users to monitor their health and access premium services, encouraging well-being felt very transformative. Then there was the work to bringing digital marketing closer to small business owners, making ad creation easy and demystifying the ad world so they could grow without fear. Around the same time, also for Google, we built a platform designed to upskill every individual affected by the economic downturn, and connected these individuals to opportunities they never thought possible, shifting lives in a rapidly digitalizing world.

I’ve also helped create a mobility app from the ground up that turned commutes into adventures, turning commutes into discoveries, making a city feel more like home. As gyms closed during the pandemic, Nike Training Club became a virtual coach, keeping people motivated and connected—because even when everything else stopped, movement had to continue. For AMPAS, it wasn’t simply about Oscars night—it was about creating a year-round community where film enthusiasts could engage deeply with the magic of cinema. And at Verizon, consolidating fragmented services into one app was more than a technical fix; it was about removing barriers, making connectivity simpler, and making life a little easier for millions of telecom of users.

With each of these projects, the drive was the same: to design not just for functionality, but for humanity. It’s about empathy, about finding a way to make life a bit better, one thoughtful solution at a time.