Vilav is a senior product marketing lead, communications strategist, and brand builder. With over 15 years of experience, he's worked with category-leading brands, apps, and marketplaces across the EU and APAC.
He has launched new digital products, grown share-of-wallet, scaled app subscriptions, and orchestrated market expansions. He has led dozens of cross-functional teams through impactful go-to-market planning on major bets and shaped product marketing at companies like N26, WorldRemit, and SendWave.
Beyond fintech, Vilav has also helped consumer brands such as HP, Lufthansa, Volkswagen, Kia, Changi Airport Singapore, and DBS Bank, bringing new products to market through strategic communications planning translated into award-winning content and creative campaigns.
Vilav is passionate about connecting the dots between product and brand in simple yet salient ways that resonate emotionally with customers, which he crafts by bridging brand, product, and communications into one seamless experience.