About
Working at the intersection of technology & human behaviour, I love solving humane problems and craft meaningful experiences.
In past 8 years, I have experienced designing & leading design team across verticals from early stage startups (Razorpay, xto10x, Loco), non-profits (Wikipedia, Simple.org) to big industry leaders (Swiggy, Kotak Securities).
I enjoy getting involved early in the process. Helping evolve strategy and building products with high-functioning teams.
Post work, I advice startup founders & mentor budding designers.
Work Experience
Lead & managed teams in end to end design projects, helping clients from varying industries (gaming platform, healthcare, education & media, delivery) breakdown complex business problems into humane product experiences. Worked closely with founders to define work culture, internal playbook & processes. As well as responsible for the growth of my team.
Was part of the founding team at Razorpay. I worked across teams, along with founders on everything touching design. From initial logo, newsletters to product experience for merchants as well as end-consumers. I was part of all 0 to 1 experiences in the early stage of the startup.
Projects
Lead efforts to build design system for one of the biggest food & last minute delivery platform. This involved working closely with the leadership, design & engineering team to know problems spread across different levels. Understand working at scale, collaborating across growing pods & teams and unified brand experience. I helped established guidelines, processes, style guide & component library. I also conducted workshops & sessions onboarding teams into the new system with continuous feedback.
Lead design for the mobile & web app to invest and trade in stock market, focusing on new-age investors for one of the biggest private banks in India from ground up. Whole new simplified experience to track, buy & sell stocks. Helped team run generative research to understand what's next to increase market share.
Designed novel interaction design patterns on Wikipedia mobile site for students to gain information and knowledge in vernacular languages. Ran multiple research studies and crafted a refined experience to gather evidence at scale.
Designed the first version of an offline app to help nurses. It helps collect vital information on cardiac patients and create long-term reports. Our goal was to keep the app experience simple & fast to not come in the way, becoming part of nurse's daily work.
Designed a viral gaming platform for the next billion. Introducing an all new visual language, with multiple additions to the original live-quiz game increasing engagement and retention
Writing
I talk about my experience mentoring designers who were part of Ownpath's first product design fellowship. How it helped me give back to the community while learning new things in the process.