About
Product designer with a love for gamification ⚡️ and design magic.
Over 5 years of experience in FinTech, SaaS, Web&Mobile, Mentor designers. Extrovert, multipotential, sportswoman. I like working with both B2B and B2C, with complex back-end interfaces and CRM, financially complex products, solving problems with a high degree of uncertainty.
Projects
Work Experience
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Developed an Overnight banking product that brought the business a multiple increase in customer account balances in the first week (<blanc.ru/overnight>)
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Created a subscription user flow in the Web&Mobile interface for the service, complex banking terms in 2 actions, focusing on business and marketing goals and customer convenience
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Created a master scripting file in components throughout the application with easy navigation for all team members so that multiple teams in the product worked together and saw the actual product before the sale
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Work in a team of financial services and payments, development of complex banking products
I help with the realization of complex and simple tasks and improvements. I also take initiative in improving the service.
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Integrated gamification ideas into the product. Created a new design concept for the Reviews section in the SberOnline app
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Developed a feature at the intersection of 2GIS integration about the anonymity of the feedback being sent, which impacted a key product metric
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Product development within the SberOnline application with an audience of 70 million people
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Designing ios/android layouts (product integrated into 2GIS maps, working in conjunction with their development team)
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I fundamentally rethought the navigation of the product, changed the hierarchy of the side menu (menu items represent the commonality of functionality available for a certain role or roles. Conducted several stages of in-depth interviews, first in the company, then on real loyal customers.
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Performed Senior-level tasks