View Kuphirun

View Kuphirun

Design Intern @ Coinbase in Los Angeles, CA, She/her/hers

About

Hi - I'm View!

I'm a product designer based in Los Angeles, simplifying one complex problem at a time.

Portfolio: nichy.xyz
Email: kuphirun@usc.edu

Side Projects

2022

A curated cryptocurrency resource library for the crypto curious.

Writing

2023

From Power Suits to Pastels and Ribbons: The Evolving Face of Feminism

2023

Unpacking Friend.tech's journey towards building a decentralized social network.

2021

Literacy and bad UX are holding DeFi back from entering the mainstream.

Work Experience

2024 — 2024
Design Intern at Coinbase

Led initiatives as part of Coinbase’s Growth Consumer team to enhance user engagement and acquisition for the logged-out website and app experience through education and gamification strategies.

2021 — 2021
Product Designer at Burst
Remote
  • Gathered insights and values from partners and founders to lead a project to overhaul a website redesign.
  • Drafted and published digital ad collateral that distilled concepts of Decentralized Finance (DeFi) and Cryptocurrencies into easy-to-digest marketing pieces
  • Created a style guide to ensure consistency across mobile and web.
  • Co-authored blog posts about DeFi to drive traction.
2021 — 2021
Product Designer at Bitkub
  • Leveraged data-driven insights and closely monitored KPIs to inform and guide a comprehensive improvement of the transaction flows of the mobile app and website.

  • Headed the cross-functional collaboration on user research, usability testing, and the redesign of the mobile app and website.

  • Ran interviews, usability heuristics, and usability testing to improve the transaction flows of the mobile app and website.

2021 — 2021
Bangkok, Thailand
  • Used data analytics to inform design decisions for the Bitkub Enterprise (enterprise.bitkub.com) and Bitkub Career site, contributing a boost in application rate by 300% (careers.bitkub.com)

  • Collaborated with Product, Engineering, Marketing, and Business Development.

2020 — 2020
Bangkok, Thailand
  • Collaborated with clients across the hospitality and healthcare industries to design landing pages tailored to their needs.
  • Created wireframes, user flows, and prototypes to effectively communicate interaction and design ideas.

Education

2022 — Now
M.S Product Innovation at Iovine and Young Academy @ USC
Los Angeles, CA

Certifications

2019

350+ hours of hands-on course material, with 1:1 expert mentor oversight,
and completion of 3 in-depth portfolio projects. Mastered skills in sketching,
wireframing, interaction design, prototyping, and usability testing as a part of a
framework focused on the discovery, design, and evaluation phases of user-centered
design

Contact

Tumblr
Dribbble
Are.na