About
Hi - I'm View!
I'm a product designer based in Los Angeles, striving for accessibility and scalability.
Portfolio: nichy.xyz
Email: kuphirun@usc.edu
Side Projects
A curated cryptocurrency resource library for the crypto curious.
Writing
From Power Suits to Pastels and Ribbons: The Evolving Face of Feminism
Unpacking Friend.tech's journey towards building a decentralized social network.
Literacy and bad UX are holding DeFi back from entering the mainstream.
Work Experience
Led initiatives as part of Coinbase’s Growth Consumer team to enhance user engagement and acquisition for the logged-out website and app experience through education and gamification strategies.
- Gathered insights and values from partners and founders to lead a project to overhaul a website redesign.
- Drafted and published digital ad collateral that distilled concepts of Decentralized Finance (DeFi) and Cryptocurrencies into easy-to-digest marketing pieces
- Created a style guide to ensure consistency across mobile and web.
- Co-authored blog posts about DeFi to drive traction.
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Leveraged data-driven insights and closely monitored KPIs to inform and guide a comprehensive improvement of the transaction flows of the mobile app and website.
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Headed the cross-functional collaboration on user research, usability testing, and the redesign of the mobile app and website.
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Ran interviews, usability heuristics, and usability testing to improve the transaction flows of the mobile app and website.
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Used data analytics to inform design decisions for the Bitkub Enterprise (enterprise.bitkub.com) and Bitkub Career site, contributing a boost in application rate by 300% (careers.bitkub.com)
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Collaborated with Product, Engineering, Marketing, and Business Development.
- Collaborated with clients across the hospitality and healthcare industries to design landing pages tailored to their needs.
- Created wireframes, user flows, and prototypes to effectively communicate interaction and design ideas.
Education
Certifications
350+ hours of hands-on course material, with 1:1 expert mentor oversight,
and completion of 3 in-depth portfolio projects. Mastered skills in sketching,
wireframing, interaction design, prototyping, and usability testing as a part of a
framework focused on the discovery, design, and evaluation phases of user-centered
design