Actively looking for full-time UX roles. No sponsorship is required.
About
NYC-based digital product designer with a passion for user research and experience in responsive web interface design for e-commerce, non-profits, and financial institutions.
Features
Earlier this year, in response to a disturbing rise in discrimination, hostility, and violence against Asians — concurrent with the social upheaval sparked by the murder of George Floyd — we at The One Club for Creativity launched a creative initiative called We Are One. Partnering with OUTFRONT Media, our goal was to invite our community to design digital posters that showcase their talents while giving voice to a need for support and solidarity both within our industry and the world at large.
Work Experience
Part-time student position
- Conducted UX research for NGOs and government clients to redesign their websites
- Used design thinking, user journey mapping, interviews, site maps, and prototyping to deliver high-fidelity wireframes
- Created client presentation decks for all agency accounts.
- Designed and launched two e-commerce websites after conducting user and design research
- Conducted user interviews with young parents, online shoppers, and moms to inform the user of personas, journey maps, and the wireframes
- Designed the information architecture and the site map to create quick user flows and optimizes the user journey to the checkout cart
- Strategized social media marketing tactics which resulted in a 45% increase in website traffic and a 57% increase in sales
- Conceptualized and designed packaging, print ads, digital ads, and commercials for brands like Google India, Jameson Irish Whiskey, and Go Daddy by analyzing cultural insights and market research
- Ideated YouTube bumper ads and digital activation campaign for Google India Shopping generated 92+ million views on YouTube.
- Created a brand identity and website for the London-based NGO, Let s Build My School, which helped raise more than 50,000 GBP in funding in the first year of their website relaunch
- Developed the website on Squarespace, and conducted market and user research to support the UX/UI design and social media redesign
Education
Product Design and User Research
Authorized to work for any employer. No sponsorship is needed.
Integrated Marketing
NYU Stern - Digital Marketing
Major - Strategic Design and Management
Minor - Fashion Communication
Summer School - Central Saint Martins, UAL, London, UK
Study Abroad - Parsons Paris, France