vidalin
Work Experience
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Collaborated closely with product managers and software developers to identify product opportunities, created 50+ high-fidelity prototypes for Immer’s SaaS platform, and achieve business objectives
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Leveraged user research and competitive analysis to inform Immer's design strategy, enhancing the entertainers’ experience to event management
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Revitalized the enterprise design system by developing over 50 intuitive UI components and enhancing the accessibility of typography system
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Designed, prototyped, and iterated on McDonald’s HM game app solutions based on business requirements from McDonald's and other partners, resulting in achieving 93% client satisfaction and meeting the needs of children aged 5-9
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Conducted user research through comparative analysis and executed two rounds of usability testing, to enhance user experience as well as usability of McDonald’s HM game app and increased success rate for children in game completion
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Established design guideline and UI components based on existing McDonald's HM game app design system, driving improvements in design consistency and efficiency.
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Redesigned the directory staff page for Georgia Tech Aerospace Engineering by participating in end-to-end design process for a multi-filtering solution from initial research to user testing, reduced the bounce rate by 36%
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Maintained and updated 30+ pages for website of Georgia Tech AE, achieving a boost in information comprehension and user experience
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Conducted the Re-branding and information updates for new website of Tendonova.
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Responsible for UX design for the intranet of Tendonova which included the information architecture, wireframe, user flow, usability test and hi-fi interactive delivery based on CSS feasibility and design system