About
Kansas-based designer | Multi-disciplined designer for a knack of always learning and designing everything under the 🌞 My passion lies in starting up or helping small businesses in finding their voice and identity for their audience and increase overall footprint around their community.
Projects
The Freedom Project is a not for profit film company, that focuses on mental health and mental resources for the greater Kansas City Metro area. I provided social media management and print media to promote the event. Content developed were print asset for VIP invitations, raffle posters and parking passes for ticket holders. Social media outreach allowed for 62% of ticket sales. Event is postponed due to uncontrollable matters, yet, we are slated to continue further in the end of Q4.
Wanderlove is a short-rental home company that not only strives to deliver homes that feel like home, but the sense of exploration. A family-owned company that has 30 plus years of customer service in the nail salon business, they know how to ensure each visitor is welcomed; but they needed a new identity. I collaborated with the CEO and helped create the name, identity system, tagline, and everything in between to give their audience the company they will know for ages. On top of their brand presence, we wanted to develop a site for them to directly book their homes and give their users a taste of the Wanderlove passion.
Small cleaning business that strived to be more than just your "next- door neighbors cleaners". Sparkling Pro is your trusted and master cleaning professionals that do more than just clean, they deliver comfort and sparkles all around your home, every time! They reached out to me to create and overall branding facelift to their existing branding. The branding package allowed them to spread their brand to more than just your standard business cards, but to their work vehicles, hats, shirts, signage and their social footprint. I made sure we provided enough clarity to their brand and establish them as a professional business and away from people thinking that they are a friend of a friends that can give a deal when convenient.
Work Experience
I work doing some IT work with them generally, until they recruited me to help design some logo assets for the APEX support system. They were looking for a logo that would fit the premise of APEX support. I developed concepts and continue to work on more brand collateral that they were lacking.
- Collaborated with Copywriters on client mailers. Developing the target audience and the tone for each piece.
- Established layouts for each mailer according to the file and sizing for print.
- Applied heat-maps to help direct viewers eyes and captivate them to the tone and message that each candidate had to say in their campaign.
- Finalized and executed the final mailer, in the manner they will be printed as and spot colors that would be needed.