Vicky
Senior User Experience Designer in Austin, TX, She/her
About
Accomplished Senior UX Designer with 6 years of experience in consumer technology, integrated user experiences, and experiential design. Known for delivering visually stunning, user-centric solutions that balance creativity with feasibility to meet real-world project constraints. Expertise in designing for notable global brands, creating impactful digital experiences across diverse industries.
Education
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Interactive Design and Game Development M.A.
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Motion Media Design M.A.
Work Experience
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Designed and executed digital campaigns and live-stream experiences for 50+ world-class clients, including retail (McDonald’s), fashion (Valentino), healthcare (Dexcom), entertainment (Universal Music), etc.
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Specialized in crafting interactive experiences that adhered to stringent brand guidelines and exceeded client expectations, delivering measurable results. (e.g. the OLLY digital campaign achieved over 8.3MM social impressions, a reach of 7.2MM+, and an EMV of $337.7K+ across Instagram, Facebook, and Twitter.)
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Led the initial design and launch of Dell Audio and Dell Display & Peripheral Manager, building on MyDell Mobile and Dell Peripheral Manager to expand Dell’s value proposition by seamlessly integrating software solutions into its hardware ecosystem.
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Directed cross-functional design initiatives, aligning business goals with user needs to deliver award-winning solutions.
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Transitioned from an animation background to UI/UX design with 2 years of agency experience in China, mastering efficiency and adaptability in high-volume work (Lenovo PC Manager V1.6.0).
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Enhanced expertise in user research, prototyping, and collaborative design through internships at Dell Technologies and TH Experiential in the US, establishing a solid foundation for a thriving UX design career.
Projects
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Served as the Design Lead for MyDell Mobile, an award-winning application recognized with the SPARK: Digital Bronze Award.
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Reported directly to the VP of Design, partnering with the product manager, marketing, and development teams to drive product development from concept to launch. Played a key role in shaping the roadmap and delivering new releases, resulting in a significant improvement in user engagement and satisfaction. (e.g. CSAT increasing from 6.4 to 7.1.)
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Created a fully customized virtual experience for AFROPUNK festival, delivering equally engaging interactive moments as the in-person experience.
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Successfully live-streamed performances from 50+ artists to an audience of over 15,000 attendees.
Awards
Borealis - He Zhu, Jiaheng Wu, Xiaojing Li, Yueqi Zhang
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Dell Audio - Dell EIG
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Dell Peripheral Manager - Dell EIG
MyDell Mobile - Dell EIG
Cooffice - Yueqi Zhang, He Zhu, Jiaheng Wu, Zhengwu Feng
Meddy - He Zhu, Yueqi Zhang, Jiaheng Wu, Xiaojing Li
Neon Light - Yueqi Zhang
Features
Featuring the OLLY digital campaign project (Livestream UX/UI)
Featuring the Afropunk Ideaville project (Web UX/UI)
Featuring the Cooffice project (Concept UX/UI)