Vera Heilig
👩‍💻

Vera Heilig

Digital Designer in Germany

Looking for new adventures in brand or product design!

A month ago

About

6+ years of experience designing identities, websites, app experiences, products, and visual content. I delight in connecting with others, discovering new Figma shortcuts, and the perfect slice of quiche.

Projects

2024

Appinio is redefining the future of market research – making data-driven insights more effortless than ever before. The task was to translate their innovative spirit into a fresh, cohesive brand that reflects their modern approach. We unified the visual identity, focusing on clarity and consistency while moving away from generic illustrations. The new look combines high-quality reportage photography with a sleek, minimal design system, balancing professionalism with the energy of a company that’s reshaping the research game.

2023
Ai Landingpage at Appinio

AI is playing a key role in Appinio's mission to reshape the future of market research. For this Appinio has integrated AI-powered features into its platform. My task was to design a landing page to showcase these innovations. Using existing website modules, I tailored the layout to align with the Appinio AI branding and created compelling product visuals. I handed my designs off to engineers to bring the page to life on the Appinio website.

2022
Data Viz Color System at Appinio

A color palette for data visualizations is designed to maximize data accessibility. For Appinio I carefully crafted multiple color palettes to use to visualize the results of their market research surveys on the Appinio platform.

2022

Engaging onboarding screens for first time users in the Appinio app.

2019

Marga Schoeller Bücherstube is the oldest bookstore in Charlottenburg, Berlin. 
To honor its rich history on the occasion of its 90th anniversary I updated the brand and created a nostralgic bookmark campaign.

Side Projects

Ongoing

Ever since I was little I spend all my free time drawing and painting. Still love it to this day.

Ongoing

Occasionally I create line icons which I add to my slowly growing icon library. One could call it a meditative practice.

Work Experience

2020 — Now
Remote

As an in-house designer, who joined at an early start up phase, I worke closely together with marketing, product and client facing teams.

My role changes from project to project: brand designer, art direction, motion designer, illustrator, product designer, or all at once, depending on the project needs.

2019 — 2019
2018 — 2019
Communication Designer at Unicorn Energy
Schwäbisch Gmünd, DE

Working Student

Education

2017 — 2020
2019 — 2019

Contact

Instagram
LinkedIn
Dribbble