Paul Velleux

Paul Velleux

Product design in San Francisco, CA

About

Product design at Notion. Originally from northern Wisconsin, now living in California. I make art, bike, and play games in my free time.

Work Experience

2024 — Now
San Francisco

I recently joined Notion as a product designer. I'll be focusing on growth and design systems.

2023 — 2024
San Francisco

In 2023, I rejoined for Asana as the designer for the navigation team. I focused on delivering a roadmap for the navigation team that balanced aggressive ARR goals with simplicity and clarity. I also lead the design for our AI demos at the Work Innovation Summit (A sales-focused Asana event), as well as provided IC leadership for the Growth Pillar.

2022 — 2023
Remote

I lead the design system efforts at Handshake. While there, we designed and began implementing a new design system.

2015 — 2022
San Francisco

I joined Asana in 2015 as the 5th product designer, and was integral in developing our visual design language, mobile apps, core features, and the design system during my time there.

2011 — 2015
Madison, WI

At Shoutlet (now Khoros), I was the second design hire at the company and only product designer. The company grew to 300 employees and was acquired in 2015 by a competitor.

2006 — 2011
Janesville, WI

At Lemans, I designed websites and marketing materials for 12 in-house brands and products.

2002 — 2006
Janesville, WI

At UW-Rock County, I designed everything for a small (900 student) associate degree college in the midwest. This included campus kiosks, restaurant signage, theater posters, and class timetables.

Projects

2022
Visual refresh at Asana

In 2022, I designed a visual refresh of Asana's web app. I partnered with the Head of Design and area leads to imagine a bold vision for the product.

2021
Dark mode at Asana

In 2021, I designed dark mode for Asana, incorporating design tokens. This allowed us to finely tune the visual design for dark mode while stress testing and guaranteeing adoption of tokens, which were new to Asana at the time.

2019
List view at Asana

In 2019, as part of the Core Experience team, I redesigned Asana's core view: the task list. It was designed to incorporate the best parts of a spreadsheet while maintaining the ease-of-use of a task list.

2019
Task details at Asana

I redesigned this core view in 2019. The goals were to improve hierarchy, unify interactions, and implement interchangeable modules. These changes allowed the task details to better pair with the task list redesign, as well as improved usability over the previous version.

2018
Home page at Asana

In 2018, we realized that the previous landing page for users, "My Tasks," was confusing for many people who expected to see projects when they logged in. We iterated quickly to bring projects to the home page of Asana, introducing tiles and 'hub pages' into the app as wayfinding bookends.

2015
Mobile redesign at Asana

My first project at Asana was a visual overhaul of both mobile apps, in time for a company wide rebrand which was launched in September of that year. I developed the design of the mobile apps while also helping drive the visual design of brand and web product.

Awards

2016
Material Design Award - Brand Infusion from Google

Asana was chosen by Google as the recipient of the 2016 'Brand Infusion' award. We were selected for bold color choices and a unique spin on core Material Design patterns, such as floating action buttons and swipe gestures. As the designer of the app, I attended Google's design conference (along with PM Sarah Chandler) to receive the award.

Education

1996 — 2002

Contact

Website
Threads
Dribbble