Vedant Sharma
Product Designer at Ather Energy
About
✹ Designer, Maker, Reader
✹ My work spans various design disciplines, with a primary focus on Product, Brand, and Typeface design, and a hands-on approach to Product Management
Work Experience
Part of the Industrial Design team, focusing on vehicle HMI (Human-Machine Interface) design, ride experiences, and typography.
• Smart Features: Multi-mode Traction Control, Magic Twist (Regenerative Braking), Optimized Charging 2.0, Skid Control, FallSafe, ESS, Auto-Hazard Lights.
• RIZTA: Multi-Language support (Hindi, Kannada, Malayalam), AtherStack 6 — Interaction design, Bluetooth, WhatsApp on dash, Music & Call handling.
• 450 APEX: Magic Twist (Regenerative Braking).
• 450 X: AtherStack 5 — Interaction design, Bluetooth, Navigation, Iconography, and Typeface design.
• 450 S: Charging, Bluetooth, Interactions, and TPMS experience.
• Branding: Word marks for RIZTA, 450 APEX, Halo helmet, Ather Logotype, Apex 10-year anniversary tag.
• Led projects in Experience, Interaction, and Brand design for clients across diverse industries, including design, software, automotive, manufacturing, and service sectors.
• Designed fonts to enhance legibility in both Devanagari and Latin scripts for print medium
Education
Speaking
An introduction to design and its connection to business, presented to 1st-year Finance & Business students. Framed by Ather's growth and the rise of electric mobility companies.
An insight into interaction design and the impact of typography within the mobility space, presented to 2nd and 3rd-year Product Design (Industrial) students.
Awards
• User Interface → Ather Rizta
• Digital Product → User Interface — Deepview Display (for the Ather 450S)
• Digital Product → Operating System — Ather Stack (for the Ather 450X)
Taiwan International Student Design Competition 2018, organized by the Ministry of Education, Taiwan
• Redesigned the ₹5 coin as part of a project mentored by Prof. S. Balaram
Selected as one of 40 designers to develop the interiors of an iconic Mumbai Taxi.