Vasudha Singh

Vasudha Singh

Design @ Amazon in Seattle, she/her


I excel in delivering end-to-end design solutions by successfully aligning cross-functional teams to achieve user-centric and strategic business goals. I strive to understand the problem space and solve complex challenges, leveraging my Master's in Human-Computer Interaction and a Bachelor of Engineering in Information Technology to provide a strong foundation for my work.

Work Experience

2024 — Now
UX Designer at Amazon
  • Analyzing existing telemetry, user feedback, and performing usability evaluations for AWS IoT.

  • Providing recommendations for low-effort, high-impact changes through tactical designs.

2020 — 2022
Senior UX Designer at LearningMate Solutions Pvt. Ltd
  • Delivered end-to-end design solutions for a large-scale learning management system for Macmillan Education, resulting in a 100K monthly active user base across 350+ schools.

  • Designed and delivered interactive prototypes and design specifications for 20+ features targeting 5 user groups across mobile, tablet, desktop, and interactive whiteboards, using a device-agnostic approach.

  • Managed 7+ front-end and accessibility developers while overseeing deliverables for 4 internal projects, resolving conflicts, and driving alignment between cross-functional teams.

2017 — 2020
Brand Experience Designer at Securly Software India Pvt. Ltd
  • Conceptualized and delivered 5 premium features with web and mobile app integrations for real-time scanning to identify at-risk students, accomplishing a quarterly sales increase of 31%.

  • Identified valuable opportunities to design and launch 10+ features based on pain points and user needs for 5 student safety solutions.

  • Enhanced brand guidelines and created over 40 landing pages, presentations, one-pagers, white papers, and emailers for 6 products, resulting in a 43% increase in user engagement.

2015 — 2017
Design Lead at Amplifi Business Incubation Pvt. Ltd
  • Redesigned Amplifi’s accelerator website to meet strategic direction of the business resulting in a 50% increase in startup applications.

  • Addressed usability issues for a B2B customer engagement point-of-sale mobile application led to 35% faster order completions.

  • Built 4 key features for a dentist dashboard, enabling patient monitoring and appointment scheduling via a smart calendar.

  • Consulted with 15+ B2B SaaS startups to assist in building brand identity and ensuring design consistency by auditing their designs and suggesting future design directions.


2022 — Now
Design Mentor at ADPList
2022 — 2024
Director of Mentorship and Career Development at UXPA Austin


2022 — 2023
Masters of Science at University of Texas at Austin
Austin, Texas
2011 — 2015
Bachelor of Engineering at Rajiv Gandhi Proudyogiki Vishwavidyalaya