How did I help build a business vertical from scratch?
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Build a product that people want
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Research around Finance
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KPMG partnership
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Curriculum design
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Website content
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Get Finance partners onboard - negotiating terms
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Setup a CRM - NPF
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Marketing
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Strategise a campaign from scratch
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Application Form
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Build ads
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Press release
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Email cadence + value add mails for lead nurturing
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Plan events - what does it take to to execute high quality online events?
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Plan competitions/Employability Tests
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Partner with 3rd party vendors - Catking,
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Video Scripting
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Research for Podcast
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Brochure
—> Lead Generation
—> Lead Nurturing
—> Lead Conversion
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Sales & Admissions
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Pitch + FAQs
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Work with the Sales team to understand ground reality and generate insights
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Interview & Screen candidates
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Understand problems in detail
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Create and improve ads + other marketing collaterals
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Build & send offer letter
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Follow up for admissions fee payment
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Term 0 for converted students to avoid drop-off
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Send a gift box to enrolled students
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Send Orientation mail and start full fee collections
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One Time Payment
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no-Cost EMI/Loan
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Plan Orientation
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Onboarding forms
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Handover data to Programs team
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Working with other Teams
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Understand iterations in the program & update website + messaging across collaterals
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Build program videos explaining key offerings
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Interview Placed students - testimonials on websites + other collaterals
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Build Internal Products - Dinero
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Move from Spreadsheets to Product
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Integrate CRM with internal product
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Build dashboards to understand performance of interviewers, counsellors
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Interviewer Dashboard - give feedback to students based on which scholarship is calculated
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Integrate & Send offer letter
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Programme + Cohort wise dashboards
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Offers sent vs conversions
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Track pending payments
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Mark dropouts in case of any
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Expense Management
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Community Building
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Building external communities that helps build trust
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Curating content for HR, Product, Finance & Design
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1:1 calls for onboarding and men toring
Programme Management
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Planning new cohorts
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Coordination with Tech/Design Teams
Team Management
Hiring
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Identifying roles
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Building JDs
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Building functional competencies
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Screening & Hiring
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Create assignments for specific roles
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Prep for interview - asking the right functional and behavioural questions
People Management
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Task Allocation
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Providing feedback and necessary approvals
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1:1 meetings with all employees
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Feedback to higher management
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Championing leaders to make myself redundant
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Brainstorming sessions for idea generation and execution
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Team activities to keep morale high