As a founding designer I led the product experience and visual direction from the ground up. Ensuring a consistent, high-impact design that aligned with both user needs and business objectives.

Worked closely with the founder in live whiteboard sessions, brainstorming and refining concepts to ensure strategic clarity.

Designed and delivered low- and high-fidelity prototypes, enabling rapid user testing to validate user flows and improve usability

Designed features end-to-end, transforming initial notes into fully realised prototypes. Collaborated closely with the founder and developer in whiteboard sessions to design and test concepts with users, refining designs for investor presentations to highlight the product’s potential.

Enabled the founder to secure government funding, advancing the project.

Directed product and design strategy, shaping the overall vision and ensuring alignment across the entire product.

Designed and implemented a scalable design system, evolving from RadixUI to support consistent and cohesive designs that uses across 2 products.

Redesigned the dashboard interface, significantly improving usability and creating a more engaging user experience.

Led the design and development of a new feature, completing user flows, prototypes, and high-fidelity visuals for a successful launch.

Collaborated with product managers, engineers, and design engineers to establish streamlined processes, enabling faster and higher-quality feature delivery.

Led the visual direction of Emeris in collaboration with the brand designer, introduced and maintained brand identity within the product, ensuring a cohesive and consistent visual experience that accurately represented the product’s identity.

Collaborated cross-functionally with developers, product managers, and leadership to define feature priorities, assess scope, and streamline design-to-development processes, maintaining product alignment with strategic goals.

Engaged in brainstorming, design critique, and whiteboard sessions with the design team and developers.

Delivered low and high-fidelity designs, mockups, and prototypes, designing solutions for complex blockchain functionalities and supporting seamless user experiences.

Successfully launched two features in close collaboration with the product manager and developers, regularly updating the head of design.

Participated in the creation of a flexible and unified design system, adopted across four products to drive consistency and improve design efficiency within the organisation.

Supported the beta launch, refining UX and visual identity to attract and engage 27,000+ community members during the early release.

Collaborated with the Heartbeat Agency Studio to revamp Bibliu.com’s UI and visual identity, delivering a contemporary and user-friendly interface that aligned with the brand’s goals.

Transitioned to a product designer role, collaborating with the product manager to enhance UX leveraging insights from Maze user testing to inform feature design and optimise user flows based on real user metrics.

Designed high-fidelity prototypes for user testing, iterating on designs to ensure optimal user experience and functionality, based on user’s feedback and analytics.

Designed a scalable, cross-platform design system, establishing reusable components that supported cohesive UI across multiple platforms.

Updated BibliU’s product design, attracting renewed interest from students and professors and driving retention growth from 100k to 350k monthly active users, supporting a successful $10M Series A funding round.

Collaborated with early-stage startups and 0→1 products, helping validate concepts, iterate designs, prototype solutions, and uncover ideas that supported funding efforts.

Worked closely with founders, CEOs, developers, and other stakeholders, facilitating transparent communication and ensuring design solutions met both user needs and business goals.

Crafted cohesive visual identities in a close collaboration with brand designer for startups and enterprise companies, designing brand assets that elevated client recognition and strengthened brand presence.

Created and delivered design systems, ensuring consistency and usability across design assets for early-stage products.

Provided mentorship and guidance to junior designers, fostering skill development in UX/UI design.

Designed websites and landing pages in collaboration with the brand designer, translating visual identities into engaging, user-friendly web experiences that aligned with brand guidelines.