About
Hey, I'm Boram. I'm Product Manager with 10+ years experience in building tools on the web. Having started my journey as a product designer and my unending interest in development, I am able to bring together design, development and business in to the same mix to create great experiences.
I'm passionate about solving tough customer problems by combining thoughtful research, clever technology and beautiful design. I thrive on collaborating with businesses that recognize the transformative power of design. I also mentor fellow product managers in design thinking and UX strategies.
I spend my free time playing around with latest development and design technologies.
Work Experience
Spark transforms Excel into stateless REST APIs, revolutionizing data management for major banks and insurers in Southeast Asia and the US. It swiftly converts complex Excel files into deployed API endpoints in under a minute, enhancing businesses' Excel logic management.
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Enhanced core product's primary user flow, minimizing waiting times to alleviate user tension. Leveraged idle moments to introduce new features, boosting product discoverability.
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Mapped jobs-to-be-done for 6 user personas and 4 products. Revamped core product's information architecture to showcase innovative product ideas.
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Led a developer team to create the company's inaugural Excel add-in. Pioneered add-in development, instructing fellow PMs on best practices and pitfalls.
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Directed the company's product shift from web to add-in development, advocating for in-context solutions.
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Oversaw all company add-in development teams, establishing and building the foundation and blueprint for add-in development.
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Managed and supported design team in crafting our proprietary design system.
EZFunnels, a Software-as-a-Service (SaaS) cloud app, streamlines technical challenges in online marketing. With a no-code suite, it enables users to effortlessly build websites, webinars, and learning management systems, fostering a strong online presence and audience engagement.
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Managed a team of developers and designers on building main product of the company.
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Defined product strategy and long-term vision for the product supported by collected user data to achieve our global OKRs.
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Was responsible for managing the rewamp of our front facing interfaces in an extensive project.
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Supported the CEO directly on preparing and collbrating on investment rounds
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Built a no-code website builder from scratch with a small team. The builder increased the sales of the product in its initial release by 57% became the main sales point going forward.
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Managed the hiring process for developers and creative individuals (illustrators, designers, video editors)
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Was responsible for researching and proposing potential product development strategies.
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As one of the first hires for the company, and the only designer in the product team, I was responsible for being the voice of design, and establish the system and visual tools necessary for scale.
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My biggest impact was creating a design system that supported 6 different products in the same ecosystem.
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With such a small team, I was hands-on for each step of the design process from research to final high fidelity prototyping.
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Created small scale fully responsive web applications and landing pages.
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Analyzed the user analytics on the landing pages to optimize user flows, increasing conversion rate of some of the pages upto 24% in a month.
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Increased the net promoter score of a mobile application by 40 points in 3 months based on user research by identifying issues and designing improvements to solve them.
TaskWunder, an exclusive online marketplace, serves freelance professionals in writing, graphic design, and development. The platform ensures smooth project management, client communication, and secure payment processing, empowering freelancers to deliver services effectively and receive fair compensation.
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As the sole designer within the product team, I was responsible for creating and maintaining the full user flow.
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My biggest impact was to rewamp the onboarding experience and increase the user conversion in 6 months.
I started working as a freelance graphic designer, expanded my client portfolio through websites like freelance.com and upwork. I worked on diverse range of projects, spanning from advertisement materials to high-fidelity mobile applications.
Education
A very special degree in one of the best universities of Sweden. Combining pedagogy and technology into a mix to create individuals who are both strong in technology and human skills. I finalized my studies except a 3 month mandatory practice that I couldn't attend due to already working full-time.