About
Passionate UX UI Designer with 9+ Years in Digital Design. Holds a Master's Degree in Digital Design. Expertise in Visual Design, UX Research, Design Strategy, Content Creation, Engineering, Business & Music. Dedicated to Empathetic and Creative Problem-Solving.
Work Experience
Designing digital solutions on mobile and web in various domains including Sustainability, Mindfulness, Automotive, Hospitality, E-commerce & Retail.
I conducted a UX audit and improved the e-commerce website for a better user experience. Using Elementor for WordPress, I designed custom No-code web pages. This resulted in a more intuitive interface, higher customer satisfaction, and significantly increased CRO.
Design and development of an ICT Sustainability Dashboard in Power BI at Hogeschool van Amsterdam. Analysing Digital Co2 emissions to influence policy making at the central level.
Designed a mobile app named Wasty that facilitates collection of rescued food (food about to be wasted) and delivers it to the end users through an automatic recipe generator.
Designed a mobile app named Feelee, Gold winner of Dutch Interactive Award in 2023. The app gives Dutch youth insights into their mental health & connects their habits to emotions
Designed and implemented marketing and branding strategy to achieve a strong online presence with over 50,000 listeners and views across India, Europe, UK & United States. Composed, recorded, produced, and published 25+ songs, and 2 albums on Spotify
Leading the B2B vertical of SaaS solutions of GPS technology to transportation and logistics markets at a technology startup. Closed customer deals by pitching the B2B customer journey from deployments to maintenance, to an audience of C-level executives, achieving a 85% customer acquisition rate.
Trained in the technical specifications and service plans for broad suite of Samsung home appliances product portfolio.