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Open to remote oppertunities
About
Three years in designing product experiences for consumer and corporate sectors, creating brand identity design & strategies for businesses.
Work Experience
2022 — 2022
South Holland
- 125% increase in users by solving all user flow and layout challenges based on functional requirements.
- 45% decrease in average bounce rate by conducting competitive analysis to understand the targetted market and audience.
- Ideated, produced, and presented project deliverables such as user flows, wireframes, and concept designs
2022 — 2022
Anthem, Arizona
- Created dashboard designs that are used by 5,000+ creative agencies to keep track of schedules, and tasks.
- Developed a variety of design solutions that would visually communicate the functionality with consistency.
2021 — 2022
Toronto, Ontario, Canada
- Designed dashboards to monitor real-time CCTV analytics using AI models.
- Designed a mobile app for emergency event responses.
- Introduced beta testing to the company's UX culture.
2021 — 2021
Product Designer at Sift Interactive
- Achieved 40% improvement in low engagement and slow community growth by conducting user interviews to understand and solve users’ pain points.
- Collaborated with the cross-platform team to ensure the organization’s OKRs are met.
2021 — 2021
Product Designer at Devgym
- Designed mobile and web-based LMS applications.
- Developed user stories to help project managers communicate design requirements.
2020 — 2020
Brand Identity Designer at Trafin
Canada
- Designed and developed a corporate identity which helped to establish a brand reputation.
- Created a set of supporting visual guidelines pertaining to the color and typography to ensure platform-wide brand consistency.
- Helped to successfully secure initial investment by collaborating with the marketing team to develop launch strategy and design content.
2018 — 2019
Brand Identity Designer at Freelance
Global
- Created complete branding solutions for a wide range of clients
- Contributed to creating, organizing, and distributing project style guides, pattern libraries, and asset repositories.
- Developed design guidelines for in-house teams.
- Created business strategies to help companies achieve business goals
2018 — 2018
Islamabad
- Designed the launch campaign of a company.
- Created online and printed advertising pieces.
- Crafted digital menus for restaurants
Projects
2022
- Produced and directed a series based documentary
- Documentary created great awareness about the struggles of labors
- Featured by top magazines like Mashion
Volunteering
2020 — 2020
President at IDEA COMSATS
Islamabad, Pakistan
- Played a decisive role in restructuring the organization during the pandemic.
- Remotely led multiple teams, consisting of 130+ students.
- Conducted 60+ events, to empower individuals against ongoing global financial and mental health crises.
- Grew as the most functional student-led organization in the country during the pandemic year through dozens of global activities.
2018 — 2019
Graphic Design Team Head at IDEA COMSATS
Islamabad, Pakistan
- Spearheaded the development of design culture in the organization by leading the design team.
- Provided creative directions, conducted design workshops, and seminars, and mentored 70+ designers.
2017 — 2019
Career Counselor at YES
Pakistan
- Conducted career counseling seminars in remote areas of Pakistan
- Delivered motivational speeches at various schools in remote areas
- Mentored primary teachers to effectively teach young students
- Helped students to secure admission at various universities across the country
Education
2017 — 2022
Bachelor of Computer Science at COMSATS University Islamabad
Islamabad, Pakistan
Certifications
Contact
Email
LinkedIn
Twitter