As the sole designer at Profile Pensions – a startup that exists to make its customers ‘better off in retirement’ – my remit has touched brand, product and everything in between. During my time here I have: designed and evolved the visual identity, owned & maintained the beginnings of a brand design system, and through close collaboration with Marketing & Engineering teams, translated the visual identity to the website, all marketing collateral and digital product experience.

The LTA is the governing body of all things tennis in Britain. I joined a newly formed design function within the marketing team, and working alongside a junior designer, oversaw and managed a variety of projects supporting departments across the organisation. This included marketing and event collateral for participation initiatives, and major events (eg. Queen’s, Davis Cup), providing support to the content team for web and social channels, whilst also driving the look and feel of all internal comms that gave voice to the company’s overall mission 
and purpose.

Financial Times Live is the global conferences and events arm of the Financial Times brand. Working with the teams in London, Hong Kong and New York, my role was to develop creative concepts and produce materials for a variety of events including high-level summits, conferences, strategic forums and awards. My remit included everything from print, online, live streaming and experiential.