Trace Orozco

Trace Orozco

UI/UX Design & Illustration in Calgary, She/Her

About

Hey, I'm Trace. I also go by Patricia. I'm a multi-disciplinary designer and illustrator.

People lean on me for strategic insights, managing design operations, and delivering all manner of design solutions.

Roles I’ve held include creative director, design operations, brand design lead, UI designer, UX researcher, illustrator, producer, animator, and editor.

Currently, I'm designing products and building web experiences with Tiller.

Contact

LinkedIn
Instagram

Projects

2024

Design direction on brand and website design

2024

0 to 1 for a new LLM platform

2024

Developed a new and expanded illustration system

2024

Built the design system

2023

Lead the design team for the launch of a new product

2022

Developed the design system framework for Helcim enabling a consistent user experience throughout the product journey

Work Experience

2023 — Now
Art Director UI/UX at Tiller Digital
Calgary

Product strategy, customer discovery, design systems, and product design

2022 — 2023
Lead Brand Designer & Design Operations at Helcim
Calgary

Design operations and brand design

2020 — 2021
Creative Consultant at PC&V Communications Inc.
Remote

Content strategy, art direction, and digital marketing

2017 — 2018
Creative Director - Intelligent Content at iProspect, Dentsu
Manila

Content strategy, creative direction, production, and digital marketing. Country representative for the Google Marketing Platform partnership

Brands managed include PayPal, Adidas, Google, Watsons

2011 — 2017
Senior Art Director at PC&V Communications Inc.
Manila

End-to-end tri-media campaign art direction

Speaking

2023
How design enables brand and product at Tech Talent Tuesday
Platform Calgary, Calgary
2017
Social Media Marketing at #LODITalks by GMA Public Affairs
Manila
2017
DANxGoogle Mobility Workshop at Google
Manila

Exhibitions

2019
Double Double, Moore in Trouble at Tin-aw Art Gallery
Manila

Education

Bachelor of General Management at University of Lethbridge
Calgary
Bachelor of Fine Arts, Visual Communications at University of the Philippines, Diliman
Manila