Supported Starboard’s CMO and CPO with growth design and product positioning, transitioning all front-facing web marketing efforts to Webflow, and optimizing lead capturing funnels.

Operating as a fractional Director of Design, focused on the following aspects:

• Supporting new and existing product directors, and their reporting product managers/product marketers, to develop strategic priorities.

• Mentoring 4 designers based on their individual challenges and needs. Subjects included storytelling / narrative development, user research, stakeholder management and visual design craft.

As product director of a new business unit, reporting to the Chief of Product, I led two product teams while continuing to provide functional guidance to a team of designers.

Moneytree Business

• Led a scrappy cross-functional product team comprising designers, engineers, product marketers, and product managers.

• Mentored team members through a three-month product discovery process, which encompassed conducting customer interviews, performing market research, and formulating pricing strategies.

• Guided the team in synthesizing insights and crafting visionary narratives for presentation to company leadership and board members.

• Directed the development of a Minimum Viable Product (MVP) over a three-month period, transitioning from a beta phase to a full launch with subscriptions managed through Stripe.

Growth Team

• Ran a collaborative growth team consisting of product managers, designers, engineers, and enterprise marketerss.

• Mapped the entire lead acquisition funnel for enterprise customers to identify institutional bottlenecks in messaging, process, and workflows.

• Employed the rigorous prioritization frameworks to objectively seek out improvements based on reach and impact.

• Redesigned key landing pages and introduced directional chatbots to guide leads towards answering questions as quickly as possible.

• Implemented a self-serve product funnel, providing potential customers with a limited-time test environment to try out Moneytree’s LINK API.

Returned to the company after a two year hiatus to lead and grow a new design function, comprised of remote designers working horizontally across the organization.

• Established new standards for hiring and evaluation.

• Led the recruitment for new design talent end-to-end.

• Introduced the organization's first career rubric for designers.

• Coached individuals while producing standards and process for conducting user testing.

• Guided designers through creating a brand new mobile experience for Japan's second biggest bank.

• Incepted new product discovery squads to validate new areas of the Japanese financial market.

While reporting to the COO, led a remote team of product and brand designers to make continuous and automated software testing accessible to all.

First designer at the company following a reorganization and pivot in strategy. Initially reporting to the Director of Product, followed by the COO.

• Constructed and executed a new skills assessment process for design candidates.

• Hired a remote team of designers from the ground up.

• Instrumented a robust first-two-weeks onboarding processes for new hires.

• Led user research initiatives to inform company strategy and road map prioritization.

• Introduced and led strategic product changes to drive measurable growth.

• Led a redesign of the company's brand identity.

• Responsible for the end-to-end product design process: strategy, visual design, analytics etc.

• Regularly collaborated with senior staff across engineering, customer success and sales (across North America, Europe and APAC) to ensure alignment.

Leading product teams to create financial products in multiple markets. Focused mostly on platform growth of the Moneytree financial eco-system.

Initiated, researched and launched new product initiatives in-line with the company's pivot from a mobile centric retailer to a in-store payment solutions service.

Small scrappy team designed, built and shipped a new mobile application from Xero focused on helping employers communicate with their employees more effectively.

Worked across Facebook Messenger, Photos and Feed. For Web, iOS and Android.

Tutorial aid for a class of 30 students, on the subject of Design Psychology.

Swiss army knife in training. Production Designer and Front End Engineer on projects for Google, FedEx and EDF.

Branding and web jobs around the Design and Architecture faculty of the University.

Design and code. Working on Wordpress themes.

Foundational design.

Tweet quickly from the desktop without any distractions.