Speaker in the panel discussion titled 'Women breaking barriers in Tech'

I alongside with my esteemed team members at an edTech startup competed against 3,400 companies from 148 countries to reach the final round of #GlobalMakerChallenge of Muhammad Bin Rashid Initiative. The startup secured 2nd place and was awarded 10k USD in grant money.

Runner up representing aiyin in She Loves Tech 2020, Islamabad round.

Merit Award presented to my FYP titled 'Threat Perception Simulation', which was visualisation of incoming aerial threats supported by a custom built flight simulator with real-time threat index calculation
based on air defense algorithms. Built using UE4, python & java.

Awarded for leading Emerging Technologies Research Lab & enabling more exposure to technologies, opportunities and industry engagement among the student masses.

Lead a revolution in the Pakistani VR space by being the first to pitch the idea of bringing VR labs to underprivileged slum schools

• Main Application Flow Redesign: Redesign of main application flow (that include 7 new end-to-end features) that yielded 52% improved feedback

• Feature Validation: User research for feature validation via semi-structures interviews, questionnaires and contextual inquiries which lead to over 30 actionable insights for feature improvement.

• User Engagement: Increased application engagement by 25% by strategically reactivating users on core features and continuously monitoring their usage patterns for further enhancements.

• Social Media Content: Social media content curation for brand alignment for over 8 months of social media campaigns and 3 B2B partnerships.

• User Persona Refinement: User persona refinement for application improvement & monetization strategy

• Developed image processing module featuring Yolov5, Qt & OpenCV in Python to support AR HUD prototype for Nokia Bell Labs.
• Collaborated with teams through UX workshops to ideate solutions & research potential automotive-centered AR UIs, creating foundation of multidevice interactions.
• Conducted UX research on automotive technologies, analyzing over 25 use cases that resulted in over 10 potential applications.
• Spearheaded invention ideas by successfully submitting 5 potential patent ideas for invention screening.

• Utilized UX research, wireframing & prototyping to create www.qurantalk.app, garnering 2K+ downloads in 12 months and maintaining 5 to 4.9 stars consistently since launch.
• Utilised responsive design for web & mobile platforms to create the website. Created custom illustrations and design systems.
• Developed user testing through surveys & customer interviews to gather customer feedback, resulting in a 40% improvement of app usability score for version 2.
• Implemented social media content strategy & campaigns synthesizing UX/UI design with emotion-based Q&A to reach over 5K followers. QuranTalk makes it to top 10 startups that qualified for the national finals of Entrepreneurship World Cup 2021

• Taught over 5 sections of K-12 grades ranging from grade 1-3 comprising of over 300 students
• Drafted custom study plans based on curriculum.
• Conducted need-based assessments for multiple student groups with a special emphasis on slow learners with the K-12 level.
• Introduced Figma for the first time within the K-12 space in Pakistan in 2021.

• Managed Quora, Zola, Safegraph, DisruptOps & OnScale projects across teams of 8-12 personnel with over 200 hrs of trainings delivered; achieved 98% client satisfaction ratings.
• Directed product QA processes for Safegraph using JIRA to meet project delivery timeline by 82%, reducing rework costs by 25%.
• Spearheaded content production for Zola via team collaboration cutting development cycle time by 70% cutting costs by 55%

• Designed a fully functional hi-fi prototype for a mobile based telemedicine application meant for at risk pregnant women. Was responsible for total design stack.
• Conducted Usability Analysis on a web & mobile based telemedicine service to enhance UX, accessibility & user engagement. Drafted 26 actionable design improvements across web & mobile user flows. Used JN Usability Heuristics & Gestalt Principles.
• Designed two websites for internal departments that managed different healthcare projects.
• Improved service design workflows by conducting field research & using service design principles for the national COVID testing pipeline in collaboration with the Govt. of Pakistan.

• Lead a revolution in the Pakistani VR space by being the first to pitch the idea of bringing VR labs to underprivileged slum schools
• Designed and developed VR experiences for product prototypes
• Aiyin went on to win 10k USD in grant money with the idea in the Muhammad bin Rashid Initiaive 2020 under my team leadership

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