![Tomi Abe](https://res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_1.0/v1/1/profilePhotos/4ZctXbJqEZd6TTk6Fj80HfQTajt2/40fbcbf5-4d79-43ae-8ab6-6004a2afc599.jpg?_a=DATAdtfiZAA0)
Hi there!
About
I redefine how people experience brands, interact with digital platforms, and consume information.
I’m Tomi, a seasoned creative and digital professional with over a decade of experience at the crossroads of design, strategy, and innovation. My career spans diverse sectors—including in-house roles, agency work, and consulting—where I’ve been driven by a passion for crafting transformative digital and brand experiences.
With a foundation in information technology, I specialize in shaping, scaling, and unifying brand-led digital experiences. I excel at driving strategic growth for both direct-to-consumer (D2C) and business-to-business (B2B) digital services, thriving on seamless collaboration with cross-functional teams across various sectors and global regions to deliver impactful and innovative solutions.
In addition to my work, I co-publish Susinsight, where I elevate discussions on Africa’s sustainability opportunities through high-quality analyses and reports. I also push the boundaries of creative expression by leveraging generative AI tools and creative coding techniques with applications in art, design, and media. Moreover, I share my insights as a guest speaker and panelist, and I empower aspiring creators through personalized mentorship and training.
Projects
Collection of illustrations made for Susinsight in 2023.
Redefining Eze's Visual Identity
Helped Devcenter to highlight its organizational values and work culture.
Revamped the web experience of a curated co-working space in Abuja.
Helped MTN capitalize on the 2014 FIFA World Cup season.
Side Projects
A simple website for my wedding ceremony.
At Susinsight, our ambition is to increase awareness and comprehension of the sustainability opportunities and challenges in Africa, fostering a more informed and involved public discussion.
Discover the Nigerian creatives breaking the internet with their work.
Self-initiated design project involving making logomarks from the letters of the alphabet.
Self-initiated illustration project for a Lagos-themed minimal icon pack.
Self-initiated illustration project highlighting popular Nigerian buildings and structures.
Discover cool things made on the web.
Writing
Shining a spotlight on Lake Turkana Wind Power Limited (LTWP), Africa's largest wind farm situated in Marsabit County, Kenya. With an impressive array of 365 turbines producing 310 MW of clean energy, this facility serves as a symbol of sustainability, driving Kenya's dedication to a greener future under the experienced leadership of Phylip Leferink.
Elucidating how artificial intelligence (AI) has evolved into an indispensable ally in my creative journey with Susinsight.
Work Experience
At Susinsight, our ambition is to increase awareness and comprehension of the sustainability opportunities and challenges in Africa, fostering a more informed and involved public discussion.
Established TC Labs as an independent design consultancy, pioneering design innovation to propel businesses forward with creative solutions and strategic brilliance.
I Partner with Businesses to Create:
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Compelling Brand Experiences: Shaping immersive and memorable interactions that resonate with the target audience, enhancing overall perception and connection with the brand.
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Intuitive Digital Experiences: Crafting seamless and user-centric interactions across various platforms to elevate the online presence and user satisfaction of products or services.
Collaborated with business, product, and engineering teams to spearhead design and product initiatives, enhancing the user experience of the online B2B marketplace.
Led strategic design efforts to streamline the procurement process for wholesale industrial supplies in the Norwegian region.
Collaborated with the product team to explore, define, and design growth-oriented solutions for the global e-translation service, with a focus on boosting business revenue and enhancing customer retention through strategic design initiatives.
Collaborated with cross-functional teams across product, engineering, marketing, and business to spearhead brand and product initiatives.
Led creative and technical design efforts to enhance the online marketplace, empowering travelers to embrace sustainable lodging and tourism experiences.
Collaborated cross-functionally with design, product, sales, and marketing teams to establish a modern visual design language for the global ProcureTech company.
Contributed to building the foundation of a robust web experience that resonated with its target audience, elevating the company's presence in a competitive market.
Collaborated with cross-functional teams across sales, marketing, product, and operations, leading a compact yet dynamic multidisciplinary design function.
Redefined the shopping experience on the wholesale electronics marketplace across its various platform segments and scaled brand and product initiatives to facilitate expansion into new markets.
Collaborated with the state's business manager and training coordinator to develop and deliver a comprehensive virtual course on product design at the technical training institute.
Collaborated cross-functionally with dedicated project teams comprising PM, engineering, and sales.
Led creative and technical design efforts for software projects, spanning web, mobile, and interactive kiosks at the IT consultancy and product development company.
Collaborated with the founding team to lead creative and technical design efforts at the WealthTech startup, providing tailored and diversified investment opportunities for Nigerians.
Provided creative and technical design services, offering consultations on diverse projects for individuals, startups, agencies, businesses, and organizations across various sectors and regions.
Led a compact yet dynamic design function within the creative agency, spearheading collaborative efforts with dedicated project teams to conceive and implement design strategies for diverse branding and digital projects.
Collaborated with dedicated project teams at the digital agency to develop and execute creative and technical design strategies for a range of digital projects.
Volunteering
Maximizing growth opportunities by providing mentorship on various topics via a career platform for professionals of any kind.
Uplifting non-profits by providing need-based design resources via a global community of volunteer creatives.
Maximizing growth opportunities for designers by providing career advice, interview techniques, portfolio reviews, and more through the global mentorship network.
Part of the newly formed tech team (Axios) for a global Christian organization.
Contributor on OSD, a community of designers and developers advocating for more open design processes and improving the user experience of open-source software.
We write articles, run a job board, organize events, provide resources, and give talks aimed at developers and designers interested in working and designing in the Open Source.
Ran a virtual private program to introduce technology enthusiasts and curious minds to the foundations of digital product design.
Volunteered on a platform that connects digital professionals with good causes.
Helped design, build, and manage web experiences for nonprofits in the UK.
Part of the media team for a global Christian organization.
Designed promotional assets to enhance the branding efforts of church events and resources.
Part of the student advisory group for a scheme that rewarded creativity, innovation, alternative learning paradigms, and social responsibility at Covenant University.
Provided guidance and assistance to student startups during their incubation period by defining or redefining their visual identity, brand, and unique value proposition.
Designed program materials for a tech and social impact initiative aimed at driving innovation within the Covenant University community.