Tomi Abe
👋

Tomi Abe

Strategic Design Consultant in Lagos, Nigeria, He/Him

Hi there!

10 months ago

About

Me?
- Creative Leader, Strategist, Innovator, Designer, Explorer, Maker, Researcher, Writer, Mentor, Trainer, Learner, etc

Professional Experience and Expertise:
- Decade of experience working at the crossroads of design, strategy, and innovation
- Blend of expertise from in-house, agency, and consulting environments
- Track record across diverse industries and impact on several brands
- Strength in shaping, scaling, and unifying brand-led digital experiences
- Driving strategic design efforts for both direct-to-consumer (D2C) and business-to-business (B2B) digital services
- Collaborating seamlessly with cross-functional teams spanning multiple sectors and global regions

Commitment to Mentorship and Non-Profit Work:
- Deep commitment to mentorship and nurturing aspiring designers
- Providing design innovation guidance to founders seeking to scale their businesses
- Partnering with non-profit organizations to craft unique experiences aligned with their goals

Broader Impact and Projects:
- Launch of Susinsight.com, a platform for insightful reports on sustainable development in Africa
- Exploring and leveraging the power of AI to enhance creative expression
- Building a gamified e-learning experience for ESG education

Projects

2020

Redefining Eze's Visual Identity

2018

Helped Devcenter to highlight its organizational values and work culture.

2017

Revamped the web experience of a curated co-working space in Abuja.

2014

Helped MTN capitalize on the 2014 FIFA World Cup season.

Side Projects

2023

Leveraging AI to enhance creative expression.

Developing and sharing AI-generated images highlighting culture, history, religion, fiction, reality, and everything in between.

2023

A simple website for my wedding ceremony.

2023

At Susinsight, our ambition is to increase awareness and comprehension of the sustainability opportunities and challenges in Africa, fostering a more informed and involved public discussion.

2018

Discover the Nigerian creatives breaking the internet with their work.

2017

Self-initiated design project involving making logomarks from the letters of the alphabet.

2016
Gidi Icons at TA Studio

Self-initiated illustration project for a Lagos-themed minimal icon pack.

2016
Nigerian Buildings & Structures at TA Studio

Self-initiated illustration project highlighting popular Nigerian buildings and structures.

2016

Discover cool things made on the web.

Writing

2024

Shining a spotlight on Lake Turkana Wind Power Limited (LTWP), Africa's largest wind farm situated in Marsabit County, Kenya. With an impressive array of 365 turbines producing 310 MW of clean energy, this facility serves as a symbol of sustainability, driving Kenya's dedication to a greener future under the experienced leadership of Phylip Leferink.

Work Experience

2023 — Now
Co-Founder at Susbridge
Nigeria

Established Susbridge as a hub for various initiatives, resources, and tools aimed at fostering sustainable change in Africa, operating within the realms of media, technology, education, and consulting.

Our inaugural venture, Susinsight.com, serves as a media outlet offering in-depth reports on sustainable development in Africa.

2020 — Now
Nigeria

Established TC Labs as an independent design consultancy, pioneering design innovation to propel businesses forward with creative solutions and strategic brilliance.

I Partner with Businesses to Create:

- Compelling Brand Experiences:
Shaping immersive and memorable interactions that resonate with the target audience, enhancing overall perception and connection with the brand.

- Intuitive Digital Experiences:
Crafting seamless and user-centric interactions across various platforms to elevate the online presence and user satisfaction of products or services.

2023 — 2023
Product Design Consultant at Zeproc
Norway

Collaborated with business, product, and engineering teams to spearhead design and product initiatives, enhancing the user experience of the online marketplace.

Led strategic design efforts to streamline the procurement process for wholesale industrial supplies across the Norwegian region.

2023 — 2023
Growth Design Consultant at Translayte
United Kingdom

Collaborated with the product team to explore, define, and design growth-oriented solutions for the global e-translation service, with a focus on boosting business revenue and enhancing customer retention through strategic design initiatives.

2022 — 2023
Italy

Collaborated with cross-functional teams across product, engineering, marketing, and business to spearhead product and brand initiatives.

Led creative and technical design efforts to enhance the online marketplace, empowering travelers to embrace sustainable lodging and tourism experiences.

2021 — 2021
United States

Collaborated cross-functionally with design, product, sales, and marketing teams to establish a modern visual design language for the global ProcureTech company.

Contributed to building the foundation of a robust web experience that resonated with its target audience, elevating the company's presence in a competitive market.

2020 — 2021
United States

Collaborated with cross-functional teams across sales, marketing, product, and operations, and led a small yet dynamic multidisciplinary design function.

Redefined the shopping experience on the wholesale electronics marketplace across its various platform segments and scaled product and brand initiatives to facilitate its expansion into new markets.

2020 — 2020
Nigeria

Collaborated with the state's business manager and training coordinator to develop and deliver a comprehensive virtual course on product design at the technical training institute.

2020 — 2020
Nigeria

Collaborated cross-functionally with dedicated project teams encompassing PM, sales, engineering, and QA.

Led creative and technical design endeavors for software projects, spanning web, mobile, and interactive kiosks at the IT consultancy and product development company.

2019 — 2020
Lead Product Designer at Cashcow
Nigeria

Collaborated with the founding team to lead creative and technical design efforts at the WealthTech startup, providing tailored and diversified investment opportunities for Nigerians.

2013 — 2018
Design Consultant At Large at TA Studio
Nigeria

Provided creative and technical design services, offering consultations on diverse projects for individuals, startups, agencies, businesses, and organizations across various sectors and regions.

2015 — 2016
Lead Brand & Digital Designer at Designhub
Nigeria

Led a compact yet versatile design team within the creative agency, steering collaborative efforts with dedicated project teams to develop and execute design strategies for a range of branding and digital projects.

2014 — 2014
Digital Graphic Designer at Grappleline
Nigeria

Collaborated with dedicated project teams at the digital agency to develop and execute creative and technical design strategies for a range of digital projects.

2012 — 2013
Co-Founder at Oven Studio
Nigeria

A part-time venture I co-established to deliver cost-effective digital printing solutions.

I collaborated with my partner to tailor services to meet the unique needs of the student community at Covenant University.

Production efforts were limited to books, novels, study booklets, flyers, posters, brochures, and other lightweight branded materials.

Volunteering

2023 — Now

Maximizing growth opportunities by providing mentorship on various topics via a career platform for professionals of any kind.

2022 — Now

Uplifting non-profits by providing need-based design resources via a global community of volunteer creatives.

2021 — Now
Remote

Maximizing growth opportunities for designers by providing career advice, interview techniques, portfolio reviews, and more through the global mentorship network.

2023 — 2023
Product Designer at Celebration Church International
Nigeria

Part of the newly formed tech team (Axios) for a global Christian organization.

2020 — 2022
Contributor at Open Source Design

Contributor on OSD, a community of designers and developers advocating for more open design processes and improving the user experience of open-source software.

We write articles, run a job board, organize events, provide resources, and give talks aimed at developers and designers interested in working and designing in the Open Source.

2020 — 2021
Program Lead at Product Design Guide
Nigeria

Ran a virtual private program to introduce technology enthusiasts and curious minds to the foundations of digital product design.

2019 — 2019
Volunteer at Reach Volunteering
UK

Volunteered on a platform that connects digital professionals with good causes.

Helped design, build, and manage web experiences for nonprofits in the UK.

2018 — 2018
Graphic Designer at Celebration Church International
Nigeria

Part of the media team for a global Christian organization.

Designed promotional assets to enhance the branding efforts of church events and resources.

2015 — 2015
Design Advisor at CU iFund
Nigeria

Part of the student advisory group for a scheme that rewarded creativity, innovation, alternative learning paradigms, and social responsibility at Covenant University.

Provided guidance and assistance to student startups during their incubation period by defining or redefining their visual identity, brand, and unique value proposition.

2015 — 2015
Graphic Designer at Reach For The Stars Foundation
Nigeria

Designed program materials for a tech and social impact initiative aimed at driving innovation within the Covenant University community.

Education

2018 — 2019
UK

- Observed and followed a practice-based approach to creative innovation.
- Utilized research methods, digital tools, and emerging technology to prototype interactive system ideas.

2011 — 2015
Nigeria

- Studied the history and prospects of computers and computing systems through a series of mandatory and elective courses.
- Took vocational/entrepreneurial courses in Printing + Publishing and Graphic + Web Design.
- Explored how 3D technologies could enhance the airline seat reservation system for a final project.

Contact

Website
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Are.na
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Instagram
VSCO
Tumblr
Dribbble
Twitter
LinkedIn