Todd Wilson

Todd Wilson

Brand Design in New Zealand, He/Him

About

I'm looking to create design-forward brands for folks that want to shape a better planet. I'm a Kiwi Designer with over 12 years of experience building global brands.

Match? I'm always down to chat.

LinkedIn

Features

2023

We recently spoke with Off-Grid about one of Dokument's most recent projects, our branding process, early concepts & aspirations for the studio.

Work Experience

2021 — Now
Berlin, DE

An independent design and brand practice partnering with clients to shape their transformative ideas into innovative brands.

You can enjoy a full selection of our work at dokument.studio

2017 — 2020
Berlin, DE

Working in the Brand Design Team for the German Unicorn and Fintech, N26, where I led a team of Brand & Motion Designers to craft and deliver campaigns, content and collateral while working to build a beautiful, loved brand.

Key responsibilities included:
• Brand Development and Strategy
• Creative Direction
• Hiring & Resource Planning

2015 — 2017
Graphic Designer at Freelance
Auckland, NZ

For over two years, I established myself as a freelance designer working for a variety of well-known New Zealand and Australian brands.

Key clients included:
• Moa Beer, NZ's then largest craft brewery
• Working Style, a specialist in men's fashion
• Ecoya, Australasia's leading fragrance brand
• Winner Winner, a franchise of casual dining chicken shops

2013 — 2015
Auckland, NZ

Moa was New Zealand’s fastest growing and only publicly listed craft brewery. I was reporting to and working alongside the CEO and Marketing Manager to deliver a high standard and unique level of design.

Key responsibilities included:
• Print, Packaging and Digital Design
• Art Direction
• Brand Development and Strategy
• Photography and Direction

Awards

2017

Winner Winner Signage: Alongside the folks at Winner Winner Chicken Shop, we were awarded Bronze for our retail signage at their Hamilton East location.

2016

Moa NZ Gold Ale: Designed in celebration of Moa Beer’s official sponsorship of the New Zealand Olympic Team and the 2016 Olympic Games, the label and packaging took out the top trophy for Best Packaging at the 2016 N.Z. Brewer's Guild Awards

2016

Moa Session Pale Ale: In launching Moa Beer’s first can product and love for the outdoors, we were awarded Bronze for packaging design at the 2016 N.Z. Brewer's Guild Awards. Illustrations by James Stewart.

Education

2014 — 2014
Auckland

A globally-recognised 12 week national course for aspiring creatives and big ideas. This course pushed me beyond graphic design, teaching me about art direction and concept creation.

2009 — 2011
Hamilton, NZ

Majoring in Graphic Design, WINTEC's (now Te Pūkenga) School of Media Arts provided me with an interdisciplinary education that prepared me for my career across the creative industry.

Teams

Current
Dokument