Todd Moy

Todd Moy

Product Designer at Whimsical in Boulder, He/him

Projects

2024
Desktop App at Whimsical

Designed our first native desktop app for macOS and Windows. As part of this overall effort, I led a refresh to declutter and streamline Whimsical's app chrome.

2024
AI Diagrams at Whimsical

Created ways for users to utilize GPT to brainstorm and visualize information. In Whimsical, users can create mindmaps, flowcharts, sequence diagrams, and sticky notes based on a prompt. We were also in the first cohort of ChatGPT plugins, which helped users discover and use Whimsical without an account.

2023
Sequence Diagrams at Whimsical

Created elements that let users construct sequence diagrams efficiently and elegantly.

2023
Docs at Whimsical

Created content blocks, such as tables and callouts, that help users express their ideas more precisely and beautifully.

2023
Integrations at Whimsical

Created integrations and marketplace assets for Slack, Jira, Google Docs, and other third party tools. Designed our OAuth connection flows and integration management screens.

2023
Design System at Whimsical

Created and helped maintain our Figma-based design system.

2020
Editor at Zapier

I designed various experiments and improvements to Zapier's core editor experience. This included: onboarding guidance, improved search, draft/publish, and version control.

2020
Benchmark Testing at Zapier

I advocated for, planned, and ran multiple installments of UX benchmark testing. Benchmark tests are usability tests, run on a regular schedule, that keep a pulse on the the macro user experience.

2019
Terraform Cloud Cost Estimation at Hashicorp

I designed a feature for infrastructure engineers to estimate the cost of server, database, and other cloud resources before they provision them. Sentinel security policies could be written against the costs to provide peace-of-mind to individuals and teams.

2019
Terraform Cloud SaaS Management at Hashicorp

As Terraform Enterprise transitioned to a cloud offering, I designed user-facing management features like plan selection, user management, teams, and role-based permissions.

2018
Email Activity at SendGrid

I researched and designed an improved experience for tracking and troubleshooting email deliverability.

2018
Diary Study at SendGrid

I conducted multiple diary studies and moderated usability tests to inform product strategy for SendGrid's core developer experience.

2018
Terraform Cloud Onboarding at Hashicorp

I conducted usability tests, identified key abandonment points, and redesigned the onboarding experience to improve conversion and retention.

2017
Docs at Sendgrid

I redesigned SendGrid's documentation site to serve differing, yet overlapping needs of marketers and developers. With engineering time at a premium, I built out the front-end in HTML, CSS, and JS.

2017
Sender Identity at SendGrid

I redesigned a critical, complicated experience that lets email senders prove their identity. This is a fundamental step that developers and marketers must do to ensure email is delivered to the inbox, not the spam folder.

Side Projects

2024
Protobox at Personal

A prototyping boilerplate, intended to quickly express ideas in code. Built using Tailwind, Framer Motion, React Icons, Vite, and various hooks for convenience.

Work Experience

Education

2002 — 2004
MSc. Management of Information Technology at University of Virginia
Charlottesville, VA
1998 — 2001
BFA, Painting. Minor in Information Technology. at Old Dominion University
Norfolk, VA

Contact

Twitter