About
Senior design leader specializing in brand– and product design for the renewable energy sector. 13+ years of experience. I lead with empathy and creativity combined with research-driven, results-oriented process to find unrecognized opportunities for innovation.
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Work Experience
▶ Responsibilities:
• Lead the design team of 15 designers and 5 developers across multiple time zones.
• Ensure consistent, exceptional user experience across highly complex B2B product and system running $2.9T worth of energy infrastructure assets, such as solar generation.
• Conduct user testing to effectively solve customer pain points and find opportunities for innovation.
• Collaborate and communicate data-driven research across teams to inform and build effective and cohesive experiences.
▶ Accomplishments:
• Led cross-functional and cross-continental teams to:
• Identify, create a $8M new product pillar and build the end-to-end product.
• Improve the user experience of creating critical energy infrastructure investments by 27%, saving $1M and keeping client retention to 100%.
• Redesign the global suite navigation UX and UI leading to navigation ease-of-use improvement of 34% and a task success rate improvement of 47%
• Mentor to 7+ developer colleagues in design thinking, careers growth and development opportunities.
• Collaborated with cross-functional teams to build outstanding apps, interfaces, and brands.
• Communicated with stakeholders and clients on product development
• Translated words of wisdom and visions into meaningful interfaces relating to real life.
• Researched, implemented and shared best development practices with the team
• Conducted user experience research and studies
• Rapid prototyping and delicious interfaces.
• Lead the UX/UI design of the SKIO platform.
• Designed interactive prototypes to communicate and validate hypotheses.
• Planned and executed usability studies.
• Considered requirements from various stakeholders, internal and external, from executives to marketing departments to end users.
• Conducted user interviews, processed user feedback and made recommendations.
• Translated concepts into effective information architectures.
• Created personas, user stories, workflows, and mockups.
• Built and iterated on working prototypes.
• Designed interfaces and components for web-based energy management software products.
• User needs discovery, requirements gathering, user persona definition, use cases and workflows.
• Wireframing, prototyping
• Art direction for iOS and Android applications.
• Established UX/UI strategy, process and infrastructure.
Conceiving, animating, and retouching digital ads and banners.
Part of F&B's online department Virus. Developing ideas for ad campaigns, storyboarding, commercial illustration, animation.
Education
Side Projects
My personal design practice.
Speaking
Together with Hamza Vora, I gave a presentation of our experiences teaching design and setting up disaster relief in Pakistan during the worst floods in the country's history.
Together with Hamza Vora, I gave a presentation of our experiences teaching design and setting up disaster relief in Pakistan during the worst floods in the country's history.
Together with Hamza Vora, I gave a presentation of our experiences teaching design and setting up disaster relief in Pakistan during the worst floods in the country's history.
Awards
Recieved the People's Choice award for MeKeeper, an app to empower patients to control, store and update and share their health information at any time.
"Nice Fit" grad project at ECUAD with Jeff Werner. The project consisted of printed publication of our theory and a table that interactively responded to objects.
Among the graduates with the highest GPA
Scholarship for attending Emily Carr Institute of Art & Design
Interactive Campaign, "GP Was Here" campaign
*“Guldägget“ is Sweden’s biggest advertising awards ceremony.
Client: IKEA
Campaign: "Perishables"
*“Guldägget“ is Sweden’s biggest advertising awards ceremony.
Client: SCA Hygiene Products
Campaign name: "Karaoke"
Media: Interactive, banners/Mini-Sites/Promos
Client: SCA Hygiene Products, Libero
Campaign: "Be prepared"
*“Guldägget“ is Sweden’s biggest advertising awards ceremony.
Features
Featured in the book "The Business Action Planner" by Taendem Agency - a toolkit to bring structure and focus to business building efforts.
Together with Lydia Cambron and Lisa Säfwenberg I was the subject of a case study on generative design tools, written by Louise St. Pierre in the design research book "Convivial Toolbox" by Liz Sanders & Pieter Stappers.