Timothy Achumba

Timothy Achumba

Principal Designer in Brighton, UK

Work Experience

2024 — Now
Principal Design Director at Microsoft
Remote

Enhancing productivity and creativity through research and prototyping, with a focus on AI-driven experiences. We explore how AI can make work smoother, more creative, and a little bit more fun.

2019 — 2024
2017 — 2019
2013 — 2015

Projects

2023
Office to M365 Rebrand at Microsoft

In this project, my focus was on art direction, playing a key role in translating the brand refresh into tangible elements within the product. I worked closely with the design team, providing guidance and support to ensure that the updated brand aesthetic was effectively integrated into both consumer and commercial product experiences.

2022

Worked on the initial brand direction and product experience of the app to drive excitement within Microsoft and land additional funding for the product team.

2021

Office: Your place to keep track of and get started with your work

2020

Helped to develop and scale the Fluent design system for mobile across major products and services at Microsoft.

2018

Prototyped and developed intuitive and natural ways for mobile gaming advertisers to expose their games to a larger audience.

2017

Worked on the brand, creative direction and user experience of the initial To Do product right up to the Preview launch.

Side Projects

Ongoing

Gestalt is a keycap set based on the beauty, simplicity and versatility of the Bauhaus design principles.

The set is crafted using a system of three colours and shapes; nothing more, nothing less. The goal is to create something both function and beautiful.

Ongoing
Aperture Priority at Akuko Labs

Aperture Priority is a keycap set inspired by the iconic Helios 44-2 lens.

Ongoing

Lovers Magazine is a diverse and inclusive online community for creative professionals.

2022

Deep Time is a new creative strategy consultancy. They wanted me to help create a brand direction and an online experience.

2020

Interior design studio and online journal.

2020

ARTFORM is a creative brand consultancy. We help brands remain culturally authentic.

2019

An online fashion psychology magazine.

Awards

2014
Wunderlist: Best of 2014 from Google
2013
Wunderlist: Best of 2013 from Apple
2013
Wunderlist: App of the Year 2013 from Apple