Work Experience
Joined to build a community-driven marketplace for wine in the US.
• Designed reusable marketplace components for rapid experimentation and testing
• Helped drive the product roadmap by contributing product pitches
• Contributed to user research by facilitating 10 remote user interviews
• Designed an MVP that helped secure funding for our seed round
• Facilitated the first iteration of Vinebase’s brand design & style
Joined to help build engaged local communities in The Netherlands.
• Established design principles that aligned the product team with leadership for higher quality decision making
• Designed a library of 100+ components that helped the company scale to 50 platforms and to 500.000 users
• Led and owned research and design for multiple high-impact projects like main navigation, front page iterations, local business features, and site administrator tools
• Established a North Star Metric, and contributed to a data-driven culture by building KPI dashboards and by analyzing quantitive and qualitative data
• Collaborated with developers to design, test, and ship a great number of projects
• Designed the mijnbuurtje logo mark and a large collection of marketing materials
Started during college to build a portfolio platform that connected students, teachers, and companies in The Netherlands.
• Conducted 100+ client presentations and negotiated contracts with 5 Dutch Universities
• Spent 7500+ hours on customer support and customer success
• Owned design for 6 iterations of the product, with the final iteration built as a Single page React app consisting of 130+ components
• Contributed to a product strategy that helped grow the company to 10.000 users
Education
The On Deck Designer Fellowship is a community for ambitious designers who want to hone their skills, increase their impact and grow as leaders.