
About
Hello! With almost 20 years of design experience, I specialise in creating and reinvigorating brands through a product design lens.
Leveraging my neurodivergence as a superpower, I bring a diverse design background spanning design studios, agencies, freelance projects, and from owning my studio “Just Quality”. For the past seven years, I have worked in-house for companies of various sizes, always striving to create accessible designs beyond the vanilla.
My thorough work experience can be found on my LinkedIn.
Education
Awards
In just under 8 months on this project and with only the new logo to hand, we redefined how the GLAMOUR personality is seen, felt, and understood globally.
Starling Bank — The UK's first portrait bank card
Features
Work Experience
In April 2022, I returned from app design to responsive web design with a focus on commerce to enhance the mobile browsing experience.
From 2022 through to the end of 2023, I led Product Design for GQ and Condé Nast Traveler (CNT). Over the past year, I also led refreshes for GLAMOUR, Allure, and CNT, and contributed to product features for Vogue and Architectural Digest (AD).
This year I'm working on a project to reinvigorate ALL Condé Nast brands not just those listed above.
Under NDA
I joined the Product Design team (<10) in 2019, to work on the Members-only iOS App. Pre, during and post-pandemic saw a LOT of change.
New destinations, new branding, new websites, new content, new apps, new features, new memberships, and a new feeling of belonging...
Gathering insights about our members, their abilities, and their preferences allowed me to create a vision, test and iterate user flows to enhance the entire membership experience, aiming to be as comfortable on your phone as you are in the house.
I owned UI and UX for market-friendly and accessible design solutions including:
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The Super app "Shapp"* and its many features.
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End-to-end application form and onboarding for iOS & Web. Including Profile creation, customisation and personalisation
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Account management, Single account, biometric and magic link features
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UX & UI Improvements for “Member Benefits” formerly "Perks"
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Improvements for Booking events and cinema screenings pre-pandemic. And Gym class partners post-pandemic.
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Soho City Guides; by members for members
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Go to market Connect feature: Member Check-in. Product collaboration with Kimberley Baines, Thomas Whitehead and Jolita Mo
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"House Studio" - in house photo/video and podcast booths, accessible by touch member card or device.
I was responsible for creating and managing an extensive design system, including a comprehensive component library and templates for the app and essential tokenised day and night colour themes across all sub-brands.
Art Direction & Design Consultancy
My own clients:
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Movement Department, 2021
Creating Stories through human action & talent
(Charlie Mayhew, Choreographer)
Visual Identity & Brand Execution, web build with auto variable font multiplexing animation. -
Monva, 2021
The UK price comparison websites (PCWs) have become known for gimmicks like meerkats & opera singers. Research showed only 38% of people feel they can trust these sites, Monva was to stand out from the noise.
I collaborated exclusively with the founders to introduce a streamlined, tokenised design system, establish the UX for the marketing site, and designed the UI for the comparison tool and customer dashboard. I also created a mascot rating system through an AI chatbot, and presented everything for engineering handoff. This comprehensive brand execution included assets for equity crowdfunding, ecrm and social content. -
Kama.co (Project 3000 Ltd), 2020
Amongst onboarding and version 1.0 of the Kama iOS app, I lead design for Bodyworker and Sex-coach Aaron Michael's website. -
PairofHands.uk, 2021
Professional assistance and lifestyle support
Visual identity, brand execution and web build -
My Wardrobe Mistakes, 2017—2018
The destination to buy and sell #preloved luxury pieces. MWM provided bespoke concierge services to both buyers and sellers through its dedicated website and extensive network of industry contacts.
Designer, Art Director, Brand Consultant, Shopify expert and Mentor
l acted as a bridge between Marketing & Product teams. 70/30. Being the lean creative team we were assisting the art director, and copywriter whilst mentoring junior members of the team, not only in a year did we collectively quintuple customer figures but I also helped educate the whole workforce on the value of design and best practices through;
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Unifying the dimensions of interaction design beyond the apps and .Com
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App, .Com UX & UI refinements
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Establishing Design systems & guidelines
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Visual Design and merchandise
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Creative OOH & Social
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Graphic Design, typography, print and packaging for the new card
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Photography
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Branded Environment and activation
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Naming & vanity URL creation; 'Settle Up', 'starli.ng'
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Referral & ECRM design
Amongst several projects for big brands, I produced world-class creative, strategy and identity design whilst at Fresh.
Including Salomon's 'S' marque in collaboration with Planning Unit, the 50th Anniversary collateral and 'Art of Industrial Manufacture' book for Dr Martens, assisted the Arc'teryx brand vision and designed the identity, website, quarterly magazine and brand bible for Chinese manufacturer KTC.
Side Projects
One of London's first organic CBD brands