thesimoneliu

thesimoneliu

product designer, technologist

Work Experience

2024 — Now

Projects

2024
Macallan E-Boutique at Edrington

a holistic revamp of Macallan's digital experience on its main e-commerce channel in China.

Produced insights on luxury brand design principles, designed purchase user flow and mobile design system. Part of the Wiredcraft design team.

2023

an AI-powered app that aims at sparking the imagination between K9 children by creating customized storybooks.

Developed front-end experience for this wechat mini program using React and Typescript.

Awards

2022
Gold Prize from LibertyDAO & Near

Won gold prize at LibertyDAOHackoween 2022.

Within 72 hours, launched a nyc historical travel map won NEAR protocol with a team of 4.

2021

Applied the concept of Superposition and Entanglement in Quantum Computing into a lenticular print with a team of 5.

Side Projects

2022
Comp Art Experiments
2022
Body Tracking Experiment
2022

Lamplighters 🪔 is a multiplayer game where players must look for lamps and navigate themselves to escape the dark room.

To win the game, players can choose to either light up the entire darkroom, or find the exit until every one of them escapes. They need to play with the help of each other.

Teamwork is the dream work. Be each other’s light, Lamplighters!

2021
Dear Data

a 3-week long project with my remote friend, sketching our daily life into data. Inspired by Dear Data project at MOMA.

2021
Is this Baby Mine?

a performance art piece aiming at exploring the presence and impact of artificial embryos on humans.

2021
Waves inside your mind

an interactive installation that visualizes brain activities in real-time, creating an meditating moment to connect the self and meta-self.

2019

an annual event happening at Fudan University Stadium for all graduating students.

Directed and designed brand visuals, motion, and printed derivatives.

2018
A Peep into the Cities

Shining a lens on semi-urban culture: released a photo album in 2018 and brought the vision online with an interactive website in 2023.

城市一直是一个非常有趣的话题,她总是能用不同的面貌呈现出人类共有的情绪和状况。2018年3月至6月,我分别在上海和潮州按下快门,在人群中一言不发、静静观察。从街头、码头、城墙下、书报亭、美术馆、居民区、河畔旁,我好像能从那些陌生的面孔中看见我自己,之所以叫做偷看,因为我没有与照片中的任何人发生直接的关系,甚至他们都没有注意到我,但我却好像与他们的确发生了一些什么事情,我看见了憧憬、思念、闲适的快乐,也有压抑、戏谑、秘密和一些社会问题… 在不同的场景中好像我变成了场景中我看见的人,说到底,究竟是我在看城市,还是城市构建了我?

Contact

Substack
GitHub