Looking for remote opportunities
About
With 4+ years of experience as a UX/Digital Product Designer, I've enjoyed the process of developing products from design down to engineering, striking the bridge between business goals and user needs. I'm the kind of designer, who before embarking on a project, ensures to have a deep understanding of the business, product and users. I love the intersection of business and UX design, thus my strong suit in UX strategy. I find the missing or faulty bridge that exists between a business and its users, and I derive satisfaction from being able to create or fix that bridge. I always seek out UX strategies that lead to an increase in revenue, customer acquisition and brand awareness.
Projects
The Omowo mobile app allows parents struggling with ways to make investments for their kids to invest in impact-driven projects for their kids even as they go about their daily spending.
A job marketplace for immigrant women in Canada. A product that makes job search easy for women.
Side Projects
Designing a seamless experience for sharing business marketing ads on WhatsApp status. The goal is to increase the rate of ad shares to increase visibility and reach for businesses.
This is an archive containing my design solutions for a series of web3/blockchain technology design challenges.
Writing
This piece points out how understanding your audience is crucial in developing an effective UX strategy. By gathering information on user demographics, behaviours, and goals, you can create a strategy that aligns with both their needs and the goals of the business. User testing and iteration play a vital role in ensuring your UX strategy is user-centered and drives user satisfaction and business success. To make user-centered design a core aspect of your UX strategy, consider incorporating user research, personas, user-centered design principles, and user testing.
This article points out that what it takes to be able to harness the power of UX strategy for a thriving business is majorly based on how often you tend to ask why for every project that you embark on. If you do this, you’ll be able to find what’s missing in that bridge if it exists at all in the first place but if not, you’ll then be able to create the bridge, always learn to ask why.
Work Experience
Performed UX research via contextual inquiries, discovering user pain points and edge cases thereby reducing churn rate by 25%.
Increased mobile app downloads by 10% by creating a referral reward system for interviewees that participated in a user interview.
Reduced customer support tickets by 5% by conducting usability tests that showed areas in the user flow that didn’t lead to a happy path.
Worked in a multi-disciplinary team consisting of Business Analysts, Financial analysts, Project and Product Managers, Engineers and other Designers in building an Enterprise Resource Planning software.
Contributed to the design system maintenance and refactored 30% of UI screens for the Finance module of an Accounting SaaS product.
Designed the entire flow for 3 major modules that were part of an Enterprise software including Reports, Payment and Accounting modules and achieved a decrease in development time by 70% due to my completion time that was way before deadlines.
Discovered and communicated major misconceptions in the Business Requirements Document for an Inventory SaaS product and optimized 80% of the user flow for the product.
Improved the user flow of the mobile web application, achieving a 30% increase in the rate of customer acquisition.
Developed a user journey map by conducting secondary research, reducing the rate of churn by 15%.
Contributed to redesigning the landing page, reducing the bounce-off rate by 20%.
Reduced product development time for blockchain-based healthcare product by 40% through the use of collated research notes and user personas, as a result of conducting secondary research.
Achieved better product understanding for other team members by composing a product requirements document and cutting down paperwork by 50%.
Discovered 80% of revenue channels and UX strategies for increased brand awareness and customer acquisition via good product and business understanding, generating more investments for the company by 10%.
Led a team in designing a SaaS product, resulting in a 45% reduction in product development time, delivering the final product one week ahead of the project deadline with a 95% customer satisfaction rate.
Managed a 5-member cross-functional (product, engineering, sales, support) team and coordinated with six business partners toward the successful launch of an e-commerce platform.
Designed a B2B billing and payment product from start to finish, 2 weeks before the project deadline, achieving a faster product development time.
Set up design solutions for an E-library system for universities, achieving an increase in stakeholder input by over 13%.
Carried out primary research via user interviews, increasing the percentage of users with a happy path by 50% by designing solutions for users’ pain points.
Improved the user interfaces of the various stakeholder dashboards, reducing the drop-off rate by 65%.
Prepared a comprehensive product requirements document which led to a 25% increase in team collaboration and understanding, resulting in a 30% reduction in product development time, with a 98% team satisfaction rate.
Devised screener surveys to gather representative personas for a project, resulting in the creation of detailed user empathy maps, user personas, user stories, and user journey maps. This led to an 85% increase in user understanding and a 15% reduction in development time, with 100% stakeholder satisfaction rate.
Led a team in designing an Edtech mobile web application from start to finish, achieving a faster product development time 2 weeks before the project deadline.
Redesigned a landing page for an eCommerce website, reducing bounce rate by 15%.
Reduced the rate of churn by 10% by conducting surveys and user interviews to discover user pain points.
Contributed to the company's design system, resulting in a 50% increase in collaboration and communication between the design and engineering teams, resulting in a 20% reduction in development time and a 90% increase in design consistency and quality, with 100% satisfaction rate from both design and engineering teams.
Instituted a marketing strategy via a page redesign, achieving a 5% increase in the rate of customer acquisition.
Certifications
Those who earn the Google UX Design Professional Certificate have completed seven courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in UX design. They can complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback.