About
I am an interdisciplinary designer, teacher, and entrepreneur dedicated to solving complex problems by connecting disciplines, domains, and people.
Side Projects
A collection of graduate school application statements collected from classmates and colleagues.
Exhibitions
Speaking
Salon session with a few designers where we talked about designing for startups. I had just finished working with the Bloompop founders to launch their product and was working out of the 1776 Tech Incubator with several founders.
Work Experience
Launched Workhorse Collective to empower top freelancers. Grew from a Capitol Hill art space to a prominent studio in DC, designing for diverse clients from startups to large institutions. Clients include PBS Learning, AARP, The National Women’s History Museum, and The DC Public Library.
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Founded Workhorse as an independent creative studio, transforming it into a renowned design agency.
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Merged with a digital marketing agency, building a modern management, communication, and delivery studio framework.
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Hired and trained a diverse team, fostering a collaborative and creative environment.
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Directed design and management of e-commerce platforms for beauty and lifestyle brands.
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Collaborated with the editorial team to manage social media channels and content, including influencers and partners.
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Led branding and web design for notable film festivals, including the Environmental Film Festival and DC/DOX.
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Completed a permanent exhibition at the Martin Luther King Library in downtown DC, chronicling the history of MLK in DC.
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Supported event industry clients in transitioning to virtual events during COVID-19.
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Taught “Web Design and Usability,” blending theory with practice.
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Developed and delivered courses focused on responsive design, user-centered approaches, and practical coding skills.
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Conducted workshops, guiding students through HTML, CSS, JavaScript, version control, and iterative design processes.
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Emphasized essential design concepts and web standards, preparing students for professional success.
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Information and interface design for Transit Labs, a startup funded by the federal government, developing infrastructure data tools for cities.
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Designed web interfaces and marketing sites for Social Tables, collaborating with engineering teams to create new interfaces and mapping tools.
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Delivered innovative marketing solutions for independent music labels and artists, specializing in grassroots and guerrilla marketing strategies.
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Provided comprehensive creative services, including photography, logo design, web design, packaging, marketing campaigns, and public relations to indie rap artists.
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Collaborated with founders to launch a direct-to-consumer florist marketplace.
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Art directed and designed various marketing campaigns, including “My Fake Valentine,” a mini-site that allowed users to send themselves flowers, generating valuable earned media through mentions on the local news and The Washington Post.
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Continued collaboration with founders on Freshcut, connecting farmers with florists in the US.
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Shaped the platform’s brand architecture as the brand grew to include new genres and topics.
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Enhanced user and community experience through branded merchandise and artist collaborations.
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Learned essential design engineering skills.
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Executed a social marketing campaign for the Baltimore City Health Department, overseeing art direction, web design, and digital marketing.
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User research included attending and documenting the Baltimore Ballroom scene events.
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Participated in a panel at Johns Hopkins University, where I presented case studies and spoke about my work in public health and design.
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Design work won a Core77 Design Award for social design.
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Art directed and designed interactive and digital campaigns for clients like Microsoft, American Express, Best Buy, and Domino’s Pizza.
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Participated in early-stage ideation and creative sessions with senior leadership.
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Art directed and designed winning pitches and concepts that went on to be developed into larger campaigns.
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Art directed and designed UI and motion for the Domino’s Pizza Tracker and The Jello Jiggle It App.
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Collaborated across a diverse organization through several departments and languages, gathering data and insights.
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Wrote, designed, and produced reports, marketing materials, and brands for clinic programs and initiatives.
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Partnered with organizations like the Human Rights Campaign, and The Unitarian Chruch for events and fundraisers.
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Collaborated with engineers and scientists from the Federal Aviation Administration on communication and design projects related to Global Positioning System (GPS) and new technology initiatives.
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Produced high-resolution photography for various aviation projects
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Designed high-quality, detailed, and accurate catalogs and exhibition graphics.
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On-site collaboration at the Federal Aviation Administration headquarters included leading stakeholder meetings and workshops.
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Designed simple and scannable technical documents that included vital information graphics and technical drawings for navigational systems.
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Led public health marketing campaigns for federal government agencies targeted at Latinos.
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Created business-to-business marketing materials, including presentations, case studies, and brochures in English and Spanish
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Managed and produced a custom photography library for diverse public health campaigns.
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Supported public health, tourism, and music festival brands through design and bilingual copywriting.
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Served as a bilingual spokesperson at health fairs, trade shows, and events, contributing to grassroots marketing campaigns.
Volunteering
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Led communications and design for a community-led non-profit organization that works to promote artists on the sea islands of South Carolina and surrounding areas.
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Was a key member of planning and event committees.
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Worked with local school and government officials to host an annual silent auction and gala.
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Designed and developed a basic identity, graphic standards, and a website.
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Developed a social media and digital marketing infrastructure for the organization.
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Led a campaign to build a community arts center.
Education
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Contributed to “Type on Screen” by Ellen Lupton, conducting research and writing about icon design.
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Design research included documenting a workshop conducted by the Noun Project in collaboration with the Baltimore City Health Department and the MICA Center for Social Design.
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Completed a thesis project featuring a multimedia, immersive, sound-reactive exhibition experience utilizing MIDI controllers, Ableton Pro, Quartz Composer, and sound-reactive graphics.
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Conducted lectures and prepared lessons as the graduate assistant for “Design for Advertising” and “Electronic Media and Culture” courses.
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Classes completed included Biostatistics, Epidemiology, Health Policy & Management, and Social and Community Health
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Assisted behavioral scientist Dr. Alfred McAlister in establishing the Austin campus
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Mentored first-year students in the School of Natural Sciences, providing support for minority and first-generation students
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Studied biology in Santiago de Compostela, Spain for a semester.
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Earned a degree that encompasses both hard and social sciences.