Richard Ajayi
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Richard Ajayi

Brand Designer in Spain, He/him

Currently open to Brand/Marketing Designer roles.

3 months ago

About

As a brand designer, I have over five years of experience developing brand solutions through creative design and strategy. Additionally, I was the leading brand and marketing designer for Tinybird, a remote-first company that secured a $37 million series A funding in 2022.

Contact

Portfolio

Work Experience

2022 — 2023
Spain
  • Crafted captivating visual materials, revitalizing the marketing department's approach and effectiveness.
  • Produced design components for more than 5 diverse marketing campaigns, elevating brand recognition and engagement. For example, Launch Week.
  • Spearheaded visual launch directions, providing essential support to both marketing and product teams for successful rollouts.
  • Pioneered fresh design elements for Tinybird's identity, setting the company apart in a competitive market.
  • Amplified brand impact by refining the visual design and devising visually stunning components for the marketing website.
2020 — 2022
  • Designed the branding of 18 various products within the
    B2B SaaS ecosystems—such as MSMEs.
  • Led the design of icons and editorials using Adobe Creative Suite that supported 5 members of the product design team.
  • Developed design collateral with excellent typography to support software branding strategies in over 18 distinct sections that shot up brand recognition to over 92%.
  • Increased workflow to over 75% with design projects
    delivered within deadline with strategic team sprints and
    cross-functional collaboration using Miro.
  • Designed presentation materials used to collaborate with
    founders and stakeholders to meet design requirements.
2020 — 2020
Brand Designer (Contract) at Windal
  • Implemented the brand strategy and visual identity system
    required to create online and offline marketing applications.
  • Launched visual identity based on brand positioning guidelines, increasing brand equity by 170%.
  • Increased brand awareness, expanded the client base, and raised traffic on the official website to more than 50% in 6 months.
  • Produced 4 key brand collaterals, which enhanced brand recognition by 60% across selected media.

Projects

2022

Getting a mortgage nowadays can be a hassle. There are many hoops buyers have to go through to come in contact with a lender. Propd seeks to shatter that barrier. My duty was to communicate how Propd optimises buyer-lender transactions.

2021

I created a complete and detailed brand experience for Adoxx.
The visual system communicates a powerful message throughout its website, social media platforms, and brand collaterals.

2021

I designed Lavine’s visual identity from the ground up. I captured the brand foundations and distilled them into all brand touchpoints, such as the logo and marketing collateral.

2020

TimeCube is a tech brand that focuses on creating cloud solutions for startups. However, the visual identity is meant to be a radical shift from the 'norm' accepted in the tech space. A professional and friendly identity needed to be developed.

Education

2015 — 2017
National Diploma at Complete Computers and Technology
Benin, Nigeria