Currently open to Brand/Marketing Designer roles.
About
As a brand designer, I have over five years of experience developing brand solutions through creative design and strategy. Additionally, I was the leading brand and marketing designer for Tinybird, a remote-first company that secured a $37 million series A funding in 2022.
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Work Experience
- Crafted captivating visual materials, revitalizing the marketing department's approach and effectiveness.
- Produced design components for more than 5 diverse marketing campaigns, elevating brand recognition and engagement. For example, Launch Week.
- Spearheaded visual launch directions, providing essential support to both marketing and product teams for successful rollouts.
- Pioneered fresh design elements for Tinybird's identity, setting the company apart in a competitive market.
- Amplified brand impact by refining the visual design and devising visually stunning components for the marketing website.
- Designed the branding of 18 various products within the
B2B SaaS ecosystems—such as MSMEs. - Led the design of icons and editorials using Adobe Creative Suite that supported 5 members of the product design team.
- Developed design collateral with excellent typography to support software branding strategies in over 18 distinct sections that shot up brand recognition to over 92%.
- Increased workflow to over 75% with design projects
delivered within deadline with strategic team sprints and
cross-functional collaboration using Miro. - Designed presentation materials used to collaborate with
founders and stakeholders to meet design requirements.
- Implemented the brand strategy and visual identity system
required to create online and offline marketing applications. - Launched visual identity based on brand positioning guidelines, increasing brand equity by 170%.
- Increased brand awareness, expanded the client base, and raised traffic on the official website to more than 50% in 6 months.
- Produced 4 key brand collaterals, which enhanced brand recognition by 60% across selected media.
Projects
Getting a mortgage nowadays can be a hassle. There are many hoops buyers have to go through to come in contact with a lender. Propd seeks to shatter that barrier. My duty was to communicate how Propd optimises buyer-lender transactions.
I created a complete and detailed brand experience for Adoxx.
The visual system communicates a powerful message throughout its website, social media platforms, and brand collaterals.
I designed Lavine’s visual identity from the ground up. I captured the brand foundations and distilled them into all brand touchpoints, such as the logo and marketing collateral.
TimeCube is a tech brand that focuses on creating cloud solutions for startups. However, the visual identity is meant to be a radical shift from the 'norm' accepted in the tech space. A professional and friendly identity needed to be developed.