In my role at AS Watson, serving as a UX designer for various Kruidvat projects, I am focused on optimizing the shopping experience. I prioritize features that simplify and enhance the shopping process, including an easy-to-use member corner, personalized recommendations, and a streamlined checkout process.

As an integral part of the DevOps team, I am actively introducing new ways of working and contributing to the ongoing development of the first digital Kruidvat Design System. I am also involved in the recruitment and onboarding of internal junior & medior UX designers as well as mentoring an external design team in London.

• Introduce a new way of working at AS Watson by implementing design tools, establishing the first design system, and implementing prototyping within the organization.

• Establish the first-ever digital design system for Kruidvat & Trekpleister brands.

• Hire the first batch of UX designers and mentor junior UX designers.

• Translate strategic business ideas into high-level design proposals.

• Create detailed UX designs for handoff to the development team.

• Leading the UX design team (based in London) for the design of the Trekpleister brand.

• Validate and communicate design concepts with business & stakeholders.

• Serve as the go-to person for UX within the DevOps department.

• Collaborating across functions to integrate UX into the product development process.

• Providing clarity to complex, sometimes ambiguous projects and processes.

• Gathering and assessing user requirements.

• Developing efficient user flows and prototypes.

• Collecting and checking user needs.

• Articulating complex, sometimes abstract concepts — explaining the rationale behind decisions and direction.

• Creating userflows for the successful delivery of UX design.

• Setting design principles and standards while ensuring the development team follows them accurately.